For Life's Moments That Need A Song: Verizon Wireless Launches 'It's Your Call' Web Site

LAS VEGAS and BEDMINSTER, NJ — From the CTIA Wireless 2006 show today, Verizon Wireless, operator of the first wireless broadband network in the country, announced today the launch of a new Web site related to its premier V CAST Music service. Based on the premise that there are moments in life begging for a song, the interactive "It's Your Call" Web site ( gives customers three different video scenarios or "webventures" to watch, including one that takes place in an elevator, on a first date and during a hair styling session. After viewing each video, customers can choose a song that will dictate the ending of the scene.

John Harrobin, vice president of marketing for Verizon Wireless, said, "Verizon Wireless wanted a fresh approach to show customers how music fits into various situations in their lives. The interactive capabilities of 'It's Your Call' lets customers experience V CAST and the power to instantly choose music as a back drop to relive those real-life moments."

V CAST Music from Verizon Wireless lets customers play music on their wireless phones from well-known and independent artists — the same device they have come to rely upon for entertainment, information and mobile communication. The V CAST Music store lets customers browse, preview, download and play high-quality digital music from their phones or in the Verizon Wireless V CAST Music online store. V CAST Music songs cost $0.99 if purchased from the PC or $1.99 if purchased and downloaded over the air onto a V CAST Music phone.

Available to 150 million Americans coast to coast, V CAST Music runs on Verizon Wireless' broadband network, the most robust, award-winning wireless broadband network in the nation.

The "It's Your Call" Web site features rich media, including high-speed flash creative, audio and video, and was designed by Moxie Interactive and Tag, a division of McCann-Erikson. To view Verizon Wireless' "It's Your Call" Web site, visit For more information on V CAST Music from Verizon Wireless, visit  

About Verizon WirelessVerizon Wireless owns and operates the nation's most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at