Verizon Wireless Constructs New Cell Site in Neptune Beach, Florida

JACKSONVILLE, FL — To provide the best wireless service for businesses, residents and visitors in the city named for the King of the Sea, Verizon Wireless has expanded its digital network here by constructing a new advanced cell site on Florida Avenue in Neptune Beach.

The new site processes voice calls and wireless data traffic utilizing the company's advanced high-speed Evolution Data Optimized (EV-DO) technology. It is designed to enhance existing coverage for nearby businesses and residential areas, particularly along Florida Avenue, Penman Road, Atlantic Boulevard and Third Street.

The newest high-speed data services from Verizon Wireless that run on the EV-DO network are V CAST, which offers streaming video and music content via wireless phones, and BroadbandAccess, which provides data users with wireless broadband transfer speeds of 400-700 kbps. Verizon Wireless already has rolled out BroadbandAccess and V CAST in Jacksonville and other Florida markets, including South Florida, Tampa Bay, Orlando and Tallahassee.

The new site and EV-DO service are part of Verizon Wireless' continuing growth and investment in Florida. Verizon Wireless has spent more than $300 million in the state during the past 18 months alone to further expand and enhance its all-digital network.

This aggressive network investment – now totaling more than $1 billion in Florida and more than $30 billion nationally during the past six years – ensures that Verizon Wireless will continue to stay ahead of growing demand for wireless voice and data services like picture messaging and Internet access throughout the state. Additionally, these improvements fortify the Verizon Wireless network to ensure operations during circumstances such as the hurricane seasons of 2004 and 2005.

The Verizon Wireless network in Florida withstood the impact of eight hurricanes in 2004 and 2005 while other communication networks were often adversely affected. In Florida, nearly 80 percent of all Verizon Wireless sites have their own back-up generator – in addition to battery power – to keep the network running even when the power supply is interrupted.

"This new site in Neptune Beach will help improve public safety in many emergency situations," said Mike Lanman, Florida region president for Verizon Wireless. "But it also allows us to meet the growing voice and data needs of businesses and consumers here on a daily basis."

Test Man Ride-Along Program The specially equipped Verizon Wireless test vehicles simultaneously test seven wireless providers, using a computerized program to generate phonically diverse "conversations" and data transmissions. Members of the media who are interested in setting up an interview or ride-along with a local member of the Verizon Wireless team of real-life test men and women, please contact Chuck Hamby at 813-615-4803 or via email at

About Verizon Wireless Verizon Wireless owns and operates the nation's most reliable wireless network, serving 53 million voice and data customers. Headquartered in Basking Ridge, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at