BOISE, ID — Wireless users in Idaho are now experiencing increased coverage in downtown Blackfoot, along Highway 91 and Interstate 15 including the Eastern Idaho State Fairgrounds, thanks to a new Verizon Wireless cell site.
"Verizon Wireless leads in customer loyalty* for a very good reason--customers know they can count on our network reliability," said Jeff Mango, regional president of Verizon Wireless.
"We've invested more than $68 million in our wireless network in Idaho over the past four years to stay ahead of the growth in demand for our products and services."
The company invested $30 billion in the last six years $5 billion on average every year since the company was formed to increase the coverage and capacity of its national network and to add new services.
The company's 'most reliable network' claim is based on network studies performed by the real-life test men and test women throughout the country who inspire Verizon Wireless' national advertising. These engineers conduct more than 750,000 voice call attempts and 1.4 million data tests quarterly on Verizon Wireless' and other national carriers' networks while traveling over 225,000 miles quarterly in specially equipped, company-owned test vehicles.
* Loyalty claims based upon publicly available churn (customer turnover) figures.
NOTE TO EDITORS: If you are interested in setting up an interview or ride-along test drive with your local Verizon Wireless test man or woman, please contact Bob Kelley at 303-694-8990 or email@example.com.
About Verizon Wireless Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.####