Verizon Wireless And Lime Launch #1 Healthy Living Brand's Programming On New V CAST Video Channel; Marks Lime's First Mobile Video Initiative

BASKING RIDGE, NJ and NEW YORK — LIME™, the multi-platform lifestyle brand dedicated to a healthier, greener and more balanced lifestyle, and Verizon Wireless have teamed up to offer a new mobile video channel, LIME: Healthy Living With A Twist on the new V CAST Video channel. This deal marks LIME's entry into the mobile video marketplace. The announcement was made today by C.J. Kettler, Founder and CEO, LIME.

Starting today, Verizon Wireless V CAST customers can get video segments from best selling author Deepak Chopra, yoga instructor to the stars, Rodney Yee, and more healthy living content on select V CAST-enabled phones. The new V CAST Video channel offers customers some of LIME's flagship programming and features key talent and segments from LIME's health and wellness series, "Mind, Body and Soul."

V CAST Video segments on LIME will range between one and eight minutes in length and new segments will be offered from LIME's original programming. V CAST from Verizon Wireless runs on the nation's most reliable national wireless network and is available to more than 200 million Americans from coast to coast.

"We are extremely excited about our relationship with Verizon Wireless, the first true wireless broadband consumer multimedia service in the country," said Kettler. "Our goal is to provide more control and convenience for our users to access LIME's programming. With the exponential growth of the mobile video marketplace and the increased number of users accessing content through their phones, we are taking another leap forward in giving our consumers true on-demand access to healthy living programming content."

LIME, Healthy Living With A Twist, is available on select V CAST-enabled phones. Customers can check out V CAST whenever they want for just $3.00 for a 24-hour use subscription or can sign up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video — including LIME: Healthy Living With A Twist — but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

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About Verizon WirelessVerizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

About LIMELIMETM ( is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, and at on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

About Revolution LivingRevolution Living (, a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.