Verizon Wireless Installs Temporary Cell Site At Rutgers Stadium In Piscataway, New Jersey

PISCATAWAY, NJ — In a continuing effort to provide the best wireless service for Scarlet Knights fans in the coming months, Verizon Wireless is activating a temporary cell site at Rutgers Stadium.

The Cell on Wheels (COW) is a fully functional, generator-powered mobile cell site that enhances wireless capacity, allowing more customers to use their wireless phones concurrently to make calls, send and receive text and picture messages, access the Internet, and download games and Ringtones. The company placed the COW at the stadium this week to handle the expected spike in calls and text messages sent to and from fans as the Scarlet Knights kick-off their 2007 season at home this Thursday against Buffalo.

"Rutgers is coming off a historic 2006 season and the excitement is building for another great year," said Charles Hand, president of the New York Metro region. "By activating this temporary cell site, our network is prepared to handle the increased activity that is expected as fans pack the stadium and tailgate in the surrounding area. We anticipate a big surge in voice calls, text and picture messages, and high-speed Internet access as dedicated fans converge in Piscataway for the season opener."

The temporary cell site is part of Verizon Wireless' continuous effort to stay ahead of the growing demand for Verizon Wireless voice, data and mobile entertainment services. <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />The company has invested more than $40 billion since it was formed — more than $5 billion on average every year — to increase the coverage and capacity of its national network and to add new services.                                                                           

About Verizon Wireless Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at