Verizon Wireless Placed In Leaders Quadrant In Leading Industry Analyst Firm's Magic Quadrant For 2007 U.S. Wireless Service

BASKING RIDGE, NJ — Verizon Wireless, the leading wireless company with the nation's most reliable wireless voice and data network, announced today that Gartner, Inc. positioned the company in the Leaders Quadrant in the analyst firm's, "Magic Quadrant for U.S. Wireless Service Providers, 2007"* report.

According to Gartner, to be placed in the Leaders Quadrant, a company must "impact competitors by the choices they make in technology and handset offerings, their focus on the enterprise segment, and their capability to differentiate and be first to market with unique products. The launch of a new handset or technology, recognizing the need for coverage in a specific area or partnering with new application providers must all be done with an enterprise focus."

Suppliers of wireless and mobile enterprise networking solutions in the U.S. were measured against a number of criteria for inclusion in the Magic Quadrant including "cellular voice, low- and high-speed data services, and remote access services. Large U.S. cellular service providers that own licenses, or have partnered to sell regional or national enterprise wireless voice and data services, in Tier 1 and Tier 2 markets were also included in the study."

"We believe this is an important study and we are appreciative of the placement. We take great pride in the network investment that allows us to offer enterprise customers a wide array of wireless solutions," said Mike Lanman, vice president and chief marketing officer for Verizon Wireless. "Our enterprise portfolio, enhanced by the comprehensive suite of IP products and services and technological innovations offered by Verizon Business, means enterprise customers have access to turnkey solutions that can help them improve efficiency, streamline communications and produce a solid return on investment."

Gartner also examined Verizon Wireless' market understanding and business model, product, sales and marketing strategies, technology vision, innovation and geographic reach to determine the company's completeness of vision. Additionally, Gartner analyzed each company's ability to execute, overall viability, market responsiveness and track record. Operations and the customer experience were all taken into consideration, in addition to pricing and products and services offerings.

Verizon Wireless offers a host of business application solutions for a variety of industries from construction, manufacturing and healthcare to retail, government and public safety. By leveraging mobile applications, Verizon Wireless helps enterprise businesses increase productivity, lower management costs and simplify sales while also assisting to improve efficiency, streamline communications, and produce a solid return on investment.

Last month, Verizon Business was positioned in the Leaders Quadrant in Gartner's annual report, "Magic Quadrant for Global Network Service Providers, 2007" by Neil Rickard and Eric Paulak, August 8, 2007. Verizon Business is a recognized leader delivering advanced communications services to business and government customers in more than 2,700 cities and 150 countries. The company owns and operates one of the most expansive IP backbone networks in the world. The Verizon Business data network includes more than 446,000 route miles, including terrestrial and undersea cable spanning six continents, with access to an additional 187,000 route miles from Verizon Telecom.

For more information on Verizon Wireless products and services for business customers, visit  

*Gartner Research "Magic Quadrant for U.S. Wireless Service Providers, 2007" by P. Redman and M. King, August 8, 2007.

About Verizon Wireless Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

About the Magic Quadrant The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.