Verve Brings Local Content Network To Verizon Wireless Mobile Web 2.0 Customers

BASKING RIDGE, NJ, and ENCINITAS, CA — Verizon Wireless, the leading wireless company with the nation's most reliable wireless voice and data network, and Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced the availability of the new Verve Local channel on Verizon Wireless' Mobile Web 2.0SM service. With Verve Local, Verizon Wireless customers can access leading news, entertainment, restaurant guides, event listings, community calendars, and more from their trusted local media sources — including daily newspapers, alternative newsweeklies and city magazines.

Verve Local is located in the Local category on Mobile Web 2.0 and allows Verizon Wireless customers to search for local events, news, listings, and more while using their Mobile Web 2.0-capable phones. Plus, customers can bookmark their favorite publishers for faster retrieval and select new local publications when traveling.

"The mobile Web is about finding reliable local information," states Art Howe, long-time publisher and chief executive officer of Verve Wireless. "While consumers are out and about, they're increasingly using their phones to get answers about what to do, where to go, and what's around them. Local publishers have the answers. Verizon Wireless recognizes the importance of local information to their mobile subscribers, and we are excited to help them provide the best and most accurate in-market information to their customers. At the same time, our publishing partners realize that mobile gives them an immediate and compelling way to stay connected to their readers."

Verve Local is included in the $5.00 monthly access for Mobile Web 2.0, plus airtime. Verizon Wireless customers can easily add Mobile Web 2.0 to their handsets at any time by simply launching the browser in the phone, selecting "subscribe" and accepting the terms and conditions. Customers who sign up for a $15 V CAST VPak monthly subscription get access to Mobile Web 2.0, plus unlimited airtime for Verizon Wireless' V CAST service, ESPN MVP, Get It Now® and Mobile Web 2.0 services.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon WirelessVerizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About VerveBased in Encinitas, CA; Verve Wireless, Inc. and their proprietary Verve Local Content Gateway™ allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading media companies from across the country including dailies, alternative newsweeklies, and city magazines. For more information visit http://www.vervewireless.com.

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