MADISON, WI — Verizon Wireless has activated a new cell site in Madison that expands network coverage and increases capacity, enabling more customers to use their wireless phones concurrently to make calls; send and receive e-mail and text, picture and video messages; and download games and ringtones while enjoying clearer reception and fewer dropped calls.
This new cell site improves Verizon Wireless' voice and data network in Madison and provides coverage from Old Sauk Road south to Midtown Road, west to Highway M and east to Gammon Road.
"This network enhancement reflects our ongoing commitment to meet the growing needs of our customers and to provide them with the reliable, high quality service they expect from Verizon Wireless," said T.J. Fox, presidentWisconsin/Illinois Region, Verizon Wireless.
"The value we offer our customers is closely tied to our industry-leading customer retention," Fox said. "Wireless consumers today understand that value is not defined by price alone. A major reason our customers choose Verizon Wireless and stay with us is because we offer the nation's most reliable network."
This new cell site in Madison is part of Verizon Wireless' continual effort to expand coverage, increase capacity and enhance the quality of its wireless voice and data network in Wisconsin and throughout the country. Verizon Wireless has invested $40 billion in the last seven years-$5 billion on average every year since the company was formed-to increase the coverage and capacity of its national network and to add new services. More than $44 million of this investment was spent in Wisconsin in 2006.
About Verizon WirelessVerizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.####