Verizon Wireless Unveils New Store Concept in Mt. Laurel, New Jersey

MT. LAUREL, NJ — Verizon Wireless today announced the opening of its first "evolution store" in the Philadelphia region. The store is a step forward in the wireless retail concept, offering consumers hands-on experience with wireless voice, data, music and video services in a sleek, new full-service environment. Located in the Cambridge Crossings Shopping Center at 4317 Dearborn Circle off Rt. 38 West, the store is open Monday through Friday, 9 a.m. to 9 p.m., and Saturday and Sunday from 10 a.m. to 7 p.m.

In addition to a dedicated "demo bar" where customer interaction is guided by a product-savvy sales staff, the new "evolution" store design integrates a number of new systems and operational enhancements designed to streamline the sales process and increase customer satisfaction.

A check-in kiosk invites customers to sign in upon arrival and stay informed via plasma monitors that track their place in the queue for service. Technical assistance and customer support areas are roomy and easy to locate and customers are invited to explore the interactive displays featuring the latest wireless devices and services while the check- in system holds their place in line.

"Verizon Wireless is committed to providing customers with a hassle-free shopping experience as well as easy access to support services," said Store Manager Kelly DeFrancisco.

"This spacious new store provides equitable space for both retail and customer service areas to accommodate our customers' needs. Providing a modern and interactive approach to our retail environment will enhance our customers' experience far beyond the initial purchase of a phone and accessories," DeFrancisco said.

Strong demand for Verizon Wireless services continued during the fourth quarter of 2007 as the company reported two million net customer additions. For the 13th consecutive quarter, Verizon Wireless also led the wireless industry in customer loyalty. The company posted a churn (customer turnover) rate of 1.2%, below the rate reported by the other major wireless carriers.

The new Mt. Laurel Communications Store is one of 130 Verizon Wireless Communications Stores and kiosks (including "Stores-within-a-Store" at Circuit City and BJs Wholesale Club) in the Philadelphia region. The store's phone number is 856-778-0733.

About Verizon Wireless Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at