Customers From Reno To Henderson, Nevada, Make More Calls And Send More Data

LAS VEGAS, NV — From north to south and east to west, Nevadans are making more calls and wireless data transmissions thanks to Verizon Wireless' nearly $50 million investment in 2007. That's an average of more than $135,000 per day spent to provide customers in the state with the reliable, high-quality service they expect from Verizon Wireless.

The company's ongoing network investment now totals more than $310 million in the state and more than $44 billion nationally since it was formed — on average $5.5 billion each year. The investment delivers enhanced coverage, call quality, network reliability, and new services to enable customers to get more done wirelessly.

The upgrades include adding 21 new cell sites, updating many others and further improving backup power capabilities.

The multi-million dollar investment also includes the expansion of the company's Evolution-Data Optimized (EV-DO) broadband wireless data network throughout the state including Elko, Ely, Hawthorne, and Reno.

More specifically the network investments made last year in Nevada are delivering:

Expanded coverage and call capacity

  • Network expansion: 21 new cell sites throughout the state, including those that improved coverage in the communities of Las Vegas, North Las Vegas, Henderson, Mesquite, Incline Village, and Silver Springs.

  • Network enhancements: Capacity additions to keep ahead of the growth in the number voice and data calls happening at the same time.

    • Year-over-year average growth in voice usage in 2007 was nearly 9 percent.

    • Wireless data traffic, such as text messaging, e-mail and V CAST Music, increased an average of 200 percent from 2006.

Most reliable wireless network in the nation

  • Testing: Verizon Wireless' network technicians (who serve as the inspiration for the famous "It's the Network" ad campaign) traveled approximately 10,000 miles across the state in 2007. The technicians measure the quality of voice and data calls on the Verizon Wireless network, as well as other carriers' networks.

  • Emergency preparedness: Additional equipment to provide backup power in the event of a commercial power failure.

New wireless technologies and devices

  • Broadband speeds: Customers throughout the state can now access high-speed wireless Internet, e-mail, mobile music, and more. The high speed data network that enables both BroadbandAccess and V CAST services.

  • TV: Verizon Wireless launched V CAST Mobile TV in Las Vegas, giving residents the freedom to leave their homes and still keep up with many of their favorite TV programs while on-the-go.

  • Devices: The network expansion supported the introductions of new wireless devices giving customers a comprehensive selection of music, multimedia, e-mail, and voice services. In the fourth quarter the company introduced four flagship devices for holiday shoppers: the Verizon Wireless Juke by Samsung; the Venus™ by LG and the Voyager™ by LG, exclusive to Verizon Wireless; and the BlackBerry® Pearl™ smartphone.

About Verizon WirelessVerizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at