America's #1 Family-Owned And Operated Appliance And Electronic Company To House America's Most Reliable Wireless Service In New York

WARREN, NJ and FARMINGDALE, NY — When Peter Christiaan (P.C.) Richard opened a hardware store in Bensonhurst, Brooklyn in 1909, no one even imagined a telephone without wires. Over the years, P.C. Richard & Son, now based on Long Island, has grown into America’s #1 family-owned and operated appliance and electronic company and today joined Verizon Wireless to announce a relationship that will bring Verizon Wireless’ store-within-a-store concept to more than 30 P.C. Richard & Son showrooms located throughout the New York/New Jersey Metro area. With the addition of Verizon Wireless kiosks, P.C. Richard & Son customers now will have easy access to the latest wireless phones, devices and accessories, plus a variety of service plans on the nation’s most reliable wireless network.

“Like Verizon Wireless, P.C. Richard & Son is synonymous with ‘Honesty, Integrity and Reliability,’” said Pat Devlin, president of Verizon Wireless’ New York Metro region. “Both our companies have a long-standing commitment to providing customers with the highest quality shopping experience and superior customer service. This new relationship means added convenience for customers.”

Verizon Wireless will be responsible for the operation and maintenance of the P.C. Richard & Son kiosks, including hiring, inventory and displays.

“At P.C. Richard & Son, we have the largest display and selection of quality, name-brand appliances and electronics,” said Gregg Richard, president. “We’re excited to offer our customers the added convenience of an industry-leading wireless store in our showrooms. Verizon Wireless offers cutting-edge products and reliability our customers can count on.”

Staffed by knowledgeable wireless professionals, the new kiosks offer consumers a broad range of services and equipment, including popular devices like the BlackBerry® Storm™ and the new LG Versa, each offering touch screens and access to multimedia services like Verizon Wireless’ V CAST Music with Rhapsody. New service features include Verizon Wireless Friends and Family® which lets customers on eligible calling plans enjoy unlimited calling to up to 10 numbers on any network, anytime, anywhere in America without using plan minutes. Customers can even include landline numbers or wireless numbers of those who haven’t yet switched to the nation’s largest, most reliable network.

The company’s stores within P.C. Richard & Son will also carry the new Verizon Hub, an intuitive device that bridges wireline and wireless connectivity to create a communications command center in the home. In addition, Friends & Family for Business and Verizon Wireless business solutions, like unlimited e-mail and Web browsing plans, will be more convenient for local business people.

To celebrate the opening of these new locations, customers who purchase any Samsung phone, with a new two-year activation at a Verizon Wireless store within P.C. Richard & Son, are eligible to receive a $100 P.C. Richard & Son gift card. This special offer expires on May 31, 2009.

As the wireless customer loyalty leader over the past 17 quarters, Verizon Wireless offers customers many reasons to shop at its stores, kiosks and online. Verizon Wireless operates the nation’s largest and most reliable wireless voice and high-speed Mobile Broadband data network and offers quality products and services backed by its award-winning customer service. To increase the coverage and capacity of its premiere nationwide network and to add new services, Verizon Wireless has invested more than $50 billion since it was formed in 2000.

For a complete list of new Verizon Wireless stores in P.C. Richard & Son locations please visit More information about Verizon Wireless products and services is available at or by calling1-800-2-JOIN IN.

About Verizon Wireless Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at