Verizon Wireless' Newest San Diego-Area Communications Store In La Jolla, California, Showcases "Evolutionary" Design

IRVINE, CA — Verizon Wireless once again breaks new ground in wireless retail today with the opening of another "evolution" Communications Store in the San Diego region. The store is the next evolution in the wireless retail experience, offering consumers hands-on interaction with wireless voice, data, music and video services in a sleek, new full-service environment. The new store is located at 8867 Villa La Jolla Drive in La Jolla.

About the new store

  • Interactive "demo zone" guided by knowledgeable staff

  • Integrated systems and operational enhancements designed to streamline the sales process and increase customer satisfaction.

  • Check-in kiosk enables customers to sign in on arrival and stay informed via monitors that track their place in the queue for service

  • Roomy and easy to locate technical assistance and customer support areas with interactive displays

Consumers can stretch their dollar farther than beforeVerizon Wireless customers can now identify five or 10 numbers as a Friends & Family® calling group without any additional costs. Minutes used when placing or receiving calls to anyone in the calling group will not count against customers' plan minutes. Customers can even include landline numbers or wireless numbers of those who haven't yet switched to the nation's largest, most reliable network. Friends & Family gives customers a flexible way to control their wireless spending and still talk to the people most important to them. Consumers can make daily changes to their Friends & Family list online for free.

Still the most reliable wireless network in AmericaConsumers and businesses can depend on making and completing their voice and data calls on the Verizon Wireless network because it's the most reliable in the country. How do we know it's the most reliable?

Verizon Wireless tests its network and those of its competitors. The company determines if voice calls and data connections are successful on the first attempt and stay connected. Nationally, Verizon Wireless' real-life test men and women drive about 90 specially equipped vehicles almost 1,000,000 miles annually. They drive on Interstate, U.S. and state highways, as well as major roads and streets in high-population areas, based upon U.S. Census counts. Vehicles are equipped with computers that automatically make more than three million voice call attempts and more than 16 million data tests annually on Verizon Wireless' network and the networks of other carriers.

About Verizon Wireless Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at