Verizon Wireless Encourages And Enables Mobile Application Development With Tools For Developers

BASKING RIDGE, NJ, and LAS VEGAS, NV — Verizon Wireless is expanding the number of tools available to members of the Verizon Developer Community (VDC) with the addition of third-party technology and services that will help developers create and enhance the value of their applications, the company announced today at the VDC Conference taking place in Las Vegas. The tools range from in-app analytics to the ability to send push notifications to 2-D and 3-D facial recognition capabilities, each giving developers cost-effective options as they build applications for current and future networks.

“Verizon is committed to participating in a robust mobile application ecosystem, and the addition of these tools and other enablers for third-party developers helps everyone involved,” said Todd Murphy, director, Verizon Developer Community. “Working with these companies to bring the tools to the VDC is just the beginning, and we will continue to expand what’s available as the entire ecosystem continues to grow.”

Among the companies providing tools and enablers for the VDC are:

Ground Truth: The Ground Truth Applications Analytics tool can provide developers with the ability to access aggregate data on demographics, usage and custom events on their applications at no charge and in an intuitive, Web-based interface for Android™, RIM and future Brew® and Windows Mobile® platforms.

Urban Airship: Urban Airship offers developers the infrastructure and easy-to-integrate tools to enable push notifications within mobile apps. Its AirMail Push services add value to mobile apps by encouraging users to re-engage, increasing app awareness and revenue opportunities. Urban Airship helps developers deliver real-time mobile messages and content across multiple platforms quickly and cost effectively.

Mobile Roadie: Mobile Roadie provides a simple and inexpensive self-service solution to create professional-looking applications in minutes. Mobile Roadie’s platform lets users build and manage their own applications by controlling the look, feel and message of their applications, all with innovative drag-and-drop tools. With Mobile Roadie, users become developers without ever having to write a line of code.

These tools can be found on the VDC portal beginning Sept. 21, 2010. Verizon Wireless is also working with Animetrics for 2-D and 3-D facial recognition technology, PayPal for one-touch billing for in-application payments, and PrinterOn for mobile printing solutions.

More information about these companies, the tools and their availability is available to members of the VDC. For information on how to register for the Verizon Developer Community, visit

To view video from the 2010 VDC Conference, visit

About Verizon WirelessVerizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at