Verizon Wireless Names Russ Preite President Of Northern California/Nevada/Hawaii Region

WALNUT CREEK, CA — Verizon Wireless has named Russ Preite president of its Northern California/Nevada/Hawaii Region, replacing Kevin Zavaglia who has been named Senior Vice President Enterprise Sales – Americas, based in Basking Ridge, NJ.

As region president, Preite is based in Walnut Creek, California, and is responsible for the company’s sales, operations, financial performance and customer experience in Northern California, Northern Nevada and Hawaii.

“Russ’ industry experience and leadership success make him the right person to lead the region,” said Greg Haller, Verizon Wireless West Area President.

Most recently, Preite served as president–Upstate New York Region for Verizon Wireless and held previous leadership roles as Director of Retail Sales in the Philadelphia Tri-State Region, Director of Business Sales and Director of Data Sales in the Upstate New York Region. Russ joined Verizon Wireless in 2000 serving in the New England Region’s business sales organization.

Preite attended Rhode Island College where he majored in business management.

Editor’s note:  For a high-resolution .jpeg photo of Russ Preite contact Heidi Flato at

About Verizon WirelessVerizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 93.0 million retail customers, including 88.0 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with 80,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at