The retail industry’s favorite day is just around the corner. Last year, Black Friday weekend saw online sales increase 24 percent from the previous year and mobile purchases tripled to 9 percent of total sales for the year. This holiday season, online sales are expected to rise 12 percent to about 96 billion dollars, while online and mobile sales combined could increase 15 to 17 percent.
A survey conducted by the National Retail Federation found that, of those who do own mobile devices, more than half of smartphone owners and about 64 percent of tablet owners will use their devices to research products and make purchases during the holidays. Smartphone and tablet owners will also use their devices to look up retailer information, including store location and hours, as well as to redeem coupons.
Experts at dealnews.com predict that if shoppers are looking to start their holiday spending with Black Friday bargains, they won’t be disappointed. Popular electronics, including TVs and tablets, are expected to be at their lowest prices ever. Some popular video games and toys are also expected to be heavily discounted.
A parting tip: Shoppers can begin their Black Friday shopping even earlier this year as many retailers are planning to open on Thanksgiving evening.