Around for more than a decade, podcasts continue to grow in popularity due to the mass adoption of smartphones and faster wireless networks. According to Edison Research, the percentage of podcast listeners grew 163 percent between 2006 and 2012 and today, there are more than 115,000 English-language podcasts available online.
In the Asian Pacific American (APA) community, this medium is providing users with a forum to discuss relevant issues rarely addressed in mainstream or digital media. Unlike a traditional blog or vlog, podcasts allow for in-depth conversations about a wider range of topics.
A growing appetite for podcasts has even prompted many leading APA bloggers to branch out into this format. Last year, the most widely-read Asian American blog, Angry Asian Man, launched “Sound and Fury,” which features interviews with celebrities and community leaders. Another highly-trafficked news and pop culture blog, 8 Asians, introduced “The A-Word,” which offers lively discussion about daily news.
However, it’s not just bloggers who are stepping into the podcasting arena. APA artists and personalities, like painter David Choe and restaurateur Eddie Huang have produced their own programs, exposing listeners to new voices in the community.
Industry experts expect the popularity of podcasts to continue to rise as production becomes more affordable and online radio replaces traditional radio. For Asian Pacific Americans, as well as other groups, the growth of podcasting means a greater diversity of opinions and perspectives on the issues that directly affect their lives and those of the larger community.