¡Olé! Celebrate Tradition and Adventure in Spain

For more than 700 years, people from all over the world have flocked to Pamplona, Spain to witness the Encierro or running of the bulls. Ernest Hemingway’s 1926 debut novel, “The Sun Also Rises,” helped to popularize the event for a Western audience after World War I. Today, more than 1 million people cram into the small village from July 6 through July 14 to see this time-honored tradition.

Not everyone can make the trip though. Rooms are limited and traveling to Spain takes time and money. For those who’d love to witness the event but want to avoid bulls hurtling towards them, there are a number of ways to keep tabs on the medieval festival.

The week-long fiesta starts with the Txupinazo opening ceremony on July 6 with the igniting of rockets and ends with the candlelit Pobre de Mi closing ceremony on July 14. Stay apprised of the events on Twitter by searching the hashtags #runningofthebulls, #sanfermin, and #pamplona or follow @PamplonaTravel.

The best way to experience the Encierro is to watch a live stream hosted here from July 7 to July 14 at noon ET. Through a contest held by Pamplona and Google Glass, two participants attending the festival will wear Google Glass headsets to capture their run. Follow #ROTBthroughGlass to see videos and photos. 

Whether you are celebrating the San Fermín Festival in Spain or at home, don’t forget to wear head-to-toe white and a red handkerchief around the neck to show your true Pamplona colors.