Super Bowl and the Second Screen

According to Nielsen, nearly half of all smartphone and tablet owners use their mobile devices as their “second screen” while watching TV every day. With Super Bowl XLVIII right around the corner, there is little doubt that football fans will fit squarely into that statistic.

During Super Bowl XLVII, fans posted more than 47.7 million updates to Twitter, Facebook and other social networks, tripling 2012 numbers. This year, Super Bowl watchers will likely continue to divide their attention between the on-field action and their second screens and interacting with their social networks at the same time.

Fans don’t have to miss a single minute of all the action with apps such as NFL Mobile or ESPN ScoreCenter. And, for the first time ever, premium subscribers to NFL Mobile can stream the Super Bowl live. Plus, they can keep up to date on all news (and rumors) by following and engaging with top NFL analysts on Twitter such as Adam Schefter, Chris Mortensen and J.A. Adande.

Plus, it’s not just the game that mobile users want to watch. They want commercials to incorporate mobile devices, too. After the 2013 game, 21 percent of respondents to a Mobile Marketing Association and SessionM study said they would like to see more commercials that incentivized taking action on their phones or offered additional content.

So let the posts, tweets and texts fly. It’s game on for mobile users.