Social Media Helps Bring May Day to the World Stage

Later this month, Taiwanese rock band May Day will be headlining New York’s iconic Madison Square Garden for the first time in their 15-year career. The group will kick off a five-city U.S. tour sponsored by Verizon, which includes dates in New York, Chicago, Houston, San Jose and Los Angeles.

Their catchy, uplifting tunes and a highly devoted fan base has prompted many journalists to dub May Day the “Beatles of the Chinese World.” Social media has also played a pivotal role by introducing their music, which is entirely in Chinese, to a wider audience outside of Chinese-speaking countries.

On YouTube, the band’s recent music videos – which have the option of English subtitles – have attracted more than 50 million views. Fans worldwide have also used the site to post countless videos of themselves covering their favorite May Day tracks. Additionally, the group has more than five million Facebook followers across 1,000 fan pages and maintains an active presence on Twitter and Google+. These platforms, combined with growing Western interest in Asian pop music, have helped May Day significantly expand their global audience in recent years and in many unexpected territories.

Last month, the band embarked on its first-ever European tour, which featured sold-out performances in London, Paris and Amsterdam.

Fans can access tour information, exclusive content and special offers on Verizon’s May Day microsite.