Phoenix area residents help paint the town “green” for Super Bowl XLIX

From a series of five tree planting events to an electronics recycling drive to local students helping other students, Super Bowl XLIX has already been a win for the local community, and the environment.

Over the last year, the NFL, the Arizona Super Bowl Host Committee, Verizon and a number of local government and nonprofit organizations have worked together with a common goal of “greening” this year’s Super Bowl.

The National Football League has spent more than two decades addressing the environmental impact of Super Bowl events and activities and made for a perfect extension of Verizon’s sponsorship of the league. Verizon shares a commitment to sustainability and has collected 1.9 million pounds of e-waste since the launch of its recycling rally program in 2009.

Highlights of our joint efforts leading up to Super Bowl XLIX include:

  • 170 trees were planted in communities in five city parks in Tempe, Mesa, Phoenix and Glendale over the past nine months. The initiative marks the 10th anniversary of the NFL’s Super Bowl Urban Forestry Program.
  • More than 500 phones were recycled through HopeLine from Verizon through the Super Kids-Super Sharing program that repurposes new or gently used school supplies, books and sporting equipment to benefit underserved school children. As part of the thank you ceremony at the event, Verizon made a $10,000 donation to the Back to School Clothing Drive organization in support of their efforts to support children affected by domestic violence.
  • More than 350 local residents from the Valley recycled 44 pallets, or nearly 24,000 lbs., of electronics (and more than 100 wireless phones through HopeLine) at the E-Waste Recycling Rally at Desert Ridge Marketplace, helping to keep those items out of local landfills.

Before the coin is tossed at this weekend’s big game, the greater Phoenix community already has a “win” in the record books and has created a positive environmental legacy that will extend far beyond the game on Feb. 1.