What you’ll be doing...

The Manager Creative Strategy: Digital will develop materials to be executed on .com and My Verizon App in support of products and strategic platforms. You will partner with internal stakeholder groups (i.e. Customer Experience, Device Marketing, Digital Operations, Product, GTM, Integrated Marketing) to develop an integrated approach across all digital channels. You will work with 140 and agency teams to see projects through to completion. There will be a strong focus on delivering a customer journey that provides a premium experience, driving sales and furthering our brand narrative. You will coordinate the planning and execution of projects ensuring they are best-in-class retail, completed on time, on-budget and on-strategy, supporting our key programs and initiatives based on business priorities.

Primary Job Responsibilities

This position requires the ability to lead Verizon’s digital communications strategy in the development and execution of innovative and engaging customer experiences. You will own the development of the overarching Verizon narrative for the digital channels and maintain oversight of ensuring that it is accurately and effectively carried through all work from all teams. You will manage messaging and creative supporting product launches, key products and services across all digital channels. Includes responsibility for developing a creative strategy and messaging elements with a focus on furthering the Verizon value proposition and to ensure a clear, engaging message to customers resulting in driving key business results. You will lead the process, working with our Marketing and Consumer partners and agencies on creative and messaging strategy development, testing, and delivery/launch.

This position is responsible for preparing and providing briefs to internal and external agency teams to align on objectives and creative direction, while ensuring the agencies stay aligned on strategy, on brief and manage to business objectives and budget. You will work with various agencies/internal and external partners to handle testing and execution of digital elements in our channels.

Under the new Channel Communications Team, this position is responsible for alignment and integration with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Key partners include, but not limited to other Channel Communications teams (i.e. Retail), Integrated Marketing, GTM, Brand, Production, Customer Experience/Design, Digital Ops, Product and Device teams, IT and their vendors. Additionally, collaboration with internal partners/integrated marketing is vital to ensure creative remains consistent with other channels to reinforce the message and result in immediate customer action. The candidate must be able to strike the balance of when to lead creative development and when to be a part of a more integrated team, which will vary by project.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Marketing experience

Even better if you have:

  • A degree.
  • Seven or more years of marketing experience.
  • Strong business acumen and critical/strategic thinking ability.
  • Strong communication skills.
  • Ability to think creatively.
  • Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
  • Demonstrated track record of executing programs and driving measurable results.
  • Proven success in working in highly complex environments.
  • Marketing communications or other creative experience with a focus on translated market knowledge/strategy into compelling stories and tools for sales channels.
  • Experience in Project Managing across functional teams.
  • Demonstrated experience in developing/executing effective digital marketing programs.
  • Ability to work independently and make quick decisions.
  • Ability to work in a team environment.
  • Demonstrated skill of flexibility to respond to changing direction.
  • Agency management experience.
  • Digital channel experience.
  • Fluency in Spanish.
  • Willingness to travel – less than 25% of the time.
  • Willingness to work a flexible schedule to occasionally include nights and weekends, as needed.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.