What you’ll be doing...

The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the CMO and Verizon Business Groups (the Business Unit). The role will lead the design of the marketing strategies, process and plans relative to launches, campaigns, promotions and products. The role owns internal communication of campaign progress to all stakeholders, agency briefings, GTM kickoff and ensures flawless execution, reporting to the Director of IMC. You will be responsible for 1-2 direct reports in this role. The IMC Team is responsible for:

  • Strategic planning of marketing initiatives.
  • Being a single point of contact (POC) for the Business Unit (BU) and CMO organizations.
  • Leading the strategic brief writing.
  • Managing communication priorities for Verizon.
  • The integrated marketing processes.

The IMC Manager will manage and develop a team, providing direction for their programs and individual success. This manager will also lead the planning, management, execution and reporting on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.

  • Lead and develop a team of 1-2 managers.
  • Collaborate with segment marketing leads to define campaign objectives, establish baseline brief.
  • Partner with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs.
  • Author and own strategic briefs for multiple products and lines of business, targeting multiple audiences – from working team to executive level overviews.
  • Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
  • Manage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
  • Deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and insure strategy is aligned. Partner with Insights team to fill knowledge gaps where they exist.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree in Marketing or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience working with marketing research, research strategy, or consumer research methodologies.

Even better if you have:

  • A Degree.
  • Master’s degree – more impressive if you have an MBA.
  • B2B Marketing experience.
  • People Management experience.
  • Digital experience and an understanding of trends and key business drivers.
  • Presented findings and insights targeted to what that audience cares about (up to the executive level).
  • Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.
  • Ability to manage multiple, complex projects simultaneously.
  • Agency or consultant experience.
  • Highly effective communication and presentation skills.
  • Willingness to travel.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.