What you’ll be doing...

As the Verizon Business Group (VBG) Director of Digital and Demand Generation Analytics, you will lead the development of analytical methods to inform decision-making on marketing and demand generation investment and optimization of key customer journeys across the enterprise.

Principal responsibilities include:

  • Leading the delivery of business insights to drive growth through digital channels
  • Developing end-to-end digital analytics on learn, buy, and self-serve experiences
  • Building end-to-end demand generation and lead funnel analytics connecting them closely with paid and owned media performance, and to other marketing tactics (e.g., events)
  • Leading the delivery of demand generation insights to sales and marketing leaders
  • Co-leading the marketing-sales interlock and the development of strong service-level agreements (SLAs) between marketing and sales on pipeline growth
  • Developing media performance analytics to deliver strong insights and optimization recommendations for paid media
  • Building digital performance optimization methods leveraging advanced tools and models
  • Delivering insights on market segmentation, as well as audience and growth drivers
  • Building databases and methods to develop cohort-centric views of performance, combining media performance, digital behavior, and cohort account profiles (multi-year revenues, costs and churn), to drive maximum efficiency in media and maximum revenue / lead generation from digital channels
  • Developing and managing routine opportunity revenue forecasting for digital-led business growth, including lead funnel health and ecommerce performance
  • Building and managing a robust A/B testing capability, and work with digital team leaders to develop a roadmap of A/B tests to drive continuous learning
  • Building and leading a world-class team of digital and analytics experts with a strong commercial and performance bias
  • Collaborating closely with Digital Marketing and Demand Gen teams to drive overall growth of VBG business across segments

What we’re looking for...

  • 10+ years management experience
  • Rich experience and proven success in leading a business / digital analytics function in support of demand generation and ecommerce, at a large enterprise
  • Hands-on experience working with marketing and digital data and combining them with sales funnel data (Salesforce and Marketo)
  • Experience leading discussions with sales leaders on behalf of marketing and driving alignment on marketing service-level agreements (SLAs)
  • Proven experience with business-to-business (B2B) demand generation and ways to drive pipeline growth
  • Experience managing multiple teams and building capabilities from scratch on a range of analytics fronts, including digital performance, media and marketing tactic performance, and account performance

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.