Marketing Strategy Manager
- Basking Ridge, NJ, United States
- Full-Time Marketing
- Job # 535058
- Date posted - 2019-11-22
What you’ll be doing...
As part of the Verizon Business Group's (VBG) Marketing Sciences & Lifecycle Management group, you'll be responsible for driving growth tactics for business customers ranging from small business to enterprise. You will have a deep understanding of the business product portfolio and offer landscape to build relevant CRM strategies across the B2B lifecycle. You'll identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs. As the lead on rebuilding customer journeys based on key moments, you will implement rules/governance to guide touch frequency, eligibility and prioritization. This strategy work supporting lifecycle evolution will help dictate overarching campaign strategy for all growth campaigns under VBG.
- Utilizing out-of-the box thinking and defining core base program strategy across the customer journey - focusing on orchestrating fluid nurture streams.
- Advising on the optimal use of Marketo as a platform and build out “always-on”, “automated” digital first nurture streams to deliver a consistent customer experience.
- Developing an understanding of current marketing campaigns in collaboration with internal and external partners who are currently receiving offers and programs in the market to influence conversations.
- Understanding of our Marketing Automation Platform to define requirements and build framework for ongoing cadence of customer communications.
- Analyzing, developing, and enhancing VBG’s Marketing Automation Platforms to identify gaps in the current communications strategy and current customer journey to give way to a transformative and streamlined customer-Verizon relationship focused on value and experience.
- Providing clarity on the array of data sources being used today to identify audience needs and create more robust flows to drive relevancy. Building in a combination of insights into the customer journey including but not limited to propensity models, customer profiling data, information collected from events, customer behavior on the website / MyBiz / App as well as omni-channel abandoned cart data, surveys and other customer engagement data.
- Collaborating with the Data Sciences Team to recommend model opportunities for product propensity and revenue growth. Analyzing customer behavior, segment trends, and historical data to develop targeting and testing strategies.
What we’re looking for...
You'll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience.
Even better if you have:
- A degree.
- Understanding of direct marketing best practices across key tactics (email, direct mail, SMS, digital).
- Knowledge of marketing analytics and campaign success measures.
- Knowledge of key CRM platforms and systems (i.e., Marketo/Adobe, Salesforce).
- Ability to translate complex ideas and express them in concise, simple to understand ways.
- Ability to work under pressure in a fast-paced environment and multi-task across projects.
- Willingness to travel.
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
