What you’ll be doing...

As part of the Marketing Sciences & Lifecycle Management group, you will be responsible for driving growth tactics for business customers ranging from small business to enterprise. You will identify key campaign opportunities for revenue generation and upsell/cross-sell based on analysis of our customer data, current market trends, and competitive shifts. You have a deep understanding of the business product portfolio and offer landscape to build relevant CRM strategies across the B2B lifecycle. You will identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs. You will also establish campaign specific goals, measuring against key growth KPIs and proactively make data driven recommendations based on findings and best practices.

  • Defining core base program strategy across the customer journey with a focus on orchestrating fluid nurture streams.
  • Understanding our Marketing Automation Platform to define requirements and build framework for ongoing cadence of customer communications.
  • Partnering closely with Product, MarCom and Integrated Marketing to align with business priorities and roadmaps.
  • Developing thoughtful briefs and influencing the creative development of core touchpoints (including email, direct mail, SMS, and cross-channel opportunities).
  • Collaborating with Data Sciences Team to recommend model opportunities for product propensity and revenue growth.
  • Analyzing customer behavior, segment trends and historical data to develop targeting and testing strategies.
  • Defining and tracking key KPIs across all customer touchpoints.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience.

Even better if you have:

  • A degree.
  • Knowledge of direct marketing best practices across key tactics (email, direct mail, SMS, digital).
  • Knowledge of marketing analytics and campaign success measures.
  • Knowledge of key CRM platforms and systems (i.e, Marketo/Adobe, Salesforce).
  • Ability to translate complex ideas and express them in concise, simple to understand ways.
  • Ability to work under pressure in a fast-paced environment and multi-task across projects.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.