What you’ll be doing...

Design targeting and segmentation strategies of the VZW postpaid consumer base which will enable the business to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer and VZW. Execute these strategies by leading peers from other functional workgroups including (but not limited to): all CRM workgroups, Marketing Communications, Finance, Legal, IT, Market Leadership, and Product Marketing. Evolve these strategies to keep up with ever changing business and customer needs as well as improving effectiveness and efficiency. Drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.

  • Identify strengths, weaknesses, opportunities, and threats for VZW through analysis of: market conditions and trends, existing KPI reports, executive leadership guidance, and ad hoc data warehouse research.
  • Build strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes which qualify customers for these strategies.
  • Design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies.
  • Make these qualified targets available and understandable to downstream marketing communications teams. Ensure use of this data aligns with its intended goals.
  • Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness.
  • Make analytic findings available through development of presentations, Tableau dashboards, and excel reports. Build, automate, and monitor these reports.
  • Analyze strategy performance by distilling massively complex data into concise and actionable recommendations.
  • Present recommendations for strategy improvements and provide strong justifying evidence to defend these recommendations.

What we’re looking for...

You are good with numbers and you love to dig into data to find the story. Designing reports and dashboards is a fun afternoon for you. You’re able to translate numbers into compelling stories---and tailor your presentation and recommendations to the audience function and level to meet their needs. You are detail-oriented and know how to focus on what really matters. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand. You enjoy aligning various work streams to ensure the same vision and goal is achieved.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Business intelligence/visualization software experience (e.g. Tableau).

Even better if you have:

  • A degree in Business, Marketing, Information Systems, Analytics/Business Intelligence, Engineering, Mathematics, Statistics, or in a related field; ideally an MBA.
  • Statistical analysis language experience.
  • Data preparation tool experience.
  • Data mining, preparation and modeling experience.
  • Experience with SQL/NoSQL or equivalent program.
  • Leadership and strategic planning experience.
  • Experience investigating and solving complex technical problems and data discrepancies.
  • Experience working with business intelligence systems to provide diagnostic self-serve information to clients and business units.
  • Program management experience.
  • Experience with Word, Excel, and PowerPoint presentation creation.
  • Communication and presentation skills.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.