What you’ll be doing...

The Integrated Marketing Communications (IMC) organization is responsible for amalgamating all integrated marketing initiatives across Brand with CMO and the respective Business Units. The role will lead the program design of IMC strategies, process and plans relative to launches, campaigns of products. The role manages internal communication of campaign progress to all stakeholders and partners with Integrated Marketing Directors, Creative and the BUs to ensure flawless execution.

The IMC Team is responsible for:

  • Strategic planning of marketing initiatives.
  • Being a single point of contact (POC) for business units.
  • Leading the strategic brief writing.
  • Managing communication priorities for Verizon.
  • The integrated marketing processes

This role reports to the VP, Brand Development. The IMC Sr. Manager will lead a team that has the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.


  • Lead a team of 4 professional marketers in managing Verizon’s highest priority programs and launches.
  • Collaborate with partner teams (product, promotional, media, research, insights, competitive intelligence, go to market, creative, legal, vendors) to define campaign objectives and establish campaign approach.
  • Author and own strategic briefs for multiple products and lines of business and targeting multiple audiences – from working team to executive level overviews.
  • Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
    Manage timelines and continuously monitor all program details and to have knowledge and ability to report on the status of any deliverable at a given point in time.
  • Deep understanding of emerging consumer trends, technologies, business intelligence and competitive threats to share back with the business and insure strategy is aligned. Partner with Insights team to fill knowledge gaps where they exist

What we’re looking for...

You'll need to have:

  • Bachelor's degree or four or more years of work experience.
  • Six or more yers of relevant work experience.
  • Experience working in marketing research, research strategy, or consumer research.

Even better if you have:

  • Master's degree.
  • Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
  • Translated market knowledge and strategy into compelling stories and tools for the sales team.
  • Ability to manage multiple, complex projects simultaneously.
  • Agency or consultant experience.
  • Must be a team player and able to work well with large and varied teams.
  • Highly effective communication and presentation skills.
  • Digital experience and an understanding of trends and key business drivers.
  • Experience presentingfindings and insights targeted to what that audience cares about (up to the executive level).
  • Experience analyzingwhat’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • Experience designingcustom research approaches to gain broader or deeper consumer and market insights.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.