What you’ll be doing...

The Digital Analytics Manager drives enterprise-wide evolution of marketing measurement and insight generation within the Corporate Marketing organization. Primary responsibility is B2B campaign analysis as well as guidance of digital agencies, Verizon Media Group and Business Unit marketing. Reporting to the Director of Media Technology and Analytics, you will ensure that Verizon is poised to significantly advance the industry in the application of innovation and intelligence for marketing communications. This role would be the equivalent to an Associate Director, Director, or VP at a media agency or start-up company.

You will drive consistent delivery of concise, actionable analysis of our B2B marketing campaigns. We are looking for a leader who thrives on collaboration with other teams (media planning, social, search, CRM, research, and creative) and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc.). This team also develops, maintains and monitors guidelines (view ability, fraud, currency measures, etc.) for all media touch points to ensure brand safety and compliance, cementing Verizon’s position as a prime advocate for digital media quality.

  • Work with Marketing Effectiveness team to feed media reporting into marketing measurement models.
  • Lead cross-functional projects using advanced data analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
  • Communicate results and business impacts of insight initiatives to stakeholders within the company.
  • Create dashboards, reports, and present data and insights via regular and ad-hoc reporting utilizing reporting/analysis platforms to help teams understand and monitor the health and performance of their marketing campaigns or games.
  • Partner with the marketing team to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for driving profitable user acquisition campaigns.
  • Analyze data on traffic sources and patterns in the impression to monetization funnel; provide actionable insights to demand teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/content launches.
  • Document all marketing data standards and processes for accuracy and audit when necessary. Data fidelity is key.
  • Translate business needs to technical requirements and A/B-tests, and work with teams to ensure correct implementation to allow easy, precise analysis of the impact.
  • Serve as governance for media investments to roll up rates and expenditures across business lines and partners to maximize value.
  • Advance the sophistication of marketing attribution and channel strategy.
  • Identify and disseminate best practices across groups on how to interpret data and evaluate tests.
  • Lead the creation and improvement of executive reporting and data visualization.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.
  • Experience using at least two of DCM/Display & Video 360, Google Analytics, Adobe Analytics, Crimson Hexagon.
  • Willingness to travel to the NYC office up to 25% of the time.

Even better if you have:

  • Bachelor's degree.
  • Eight or more years of experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.
  • Detail-oriented approach to holistic marketing measurement and project management.
  • Analytical skills with the ability to apply business strategy to data analysis and recommendations.
  • Strong experience with dashboards and reporting, involving very large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.
  • Exceptional ability to turn raw data into actionable conclusions.
  • Knowledge of statistics and statistical models, such as power analysis, statistical significance, linear / logistic regression, clustering and factor analyses, machine learning and predictive analytics.
  • Demonstrated exceptional communication skills.
  • Ability to manage large projects across multiple stakeholders.
  • Knowledge of Display (desktop, mobile), Paid Search, Digital Video, Streaming audio, various buying methodologies (CPM, CPC, CPA), etc.
  • Knowledge of online resources (DCM, comScore, @plan, Site Catalyst, Multi touch attribution).
  • Knowledge in ad verification for display and video, Online Behavioral Advertising compliance (Ad Choices).
  • Ability to maintain accurate financial records.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.