What you’ll be doing...

As part of the loyalty and retention team you will be responsible for managing the customer lifecycle for business customers ranging from small business to enterprise customers. You will be analyzing detailed customer behavioral data to determine what to offer or recommend to customers in order to reduce churn for our wireless and wireline customers. You will also work with segment marketing, finance and operations to craft meaningful offers to reduce churn and increase loyalty. As these programs are implemented you will then work with the analytics team to determine the program’s effectiveness and ROI. You will identify opportunities and drive proactive and reactive retention strategies across the organization while focused on optimizing revenue and strengthening customer loyalty.

  • Develop loyalty and retention strategies around key stages in the life cycle for customers with wireless and/or wireline products.
  • Transform the save sequencing process/platform to ensure we retain the customer base with minimal revenue write down.
  • Link customer behavior with lifecycle strategies and work with key partners across CMO, digital, operations, finance, IT, integrated marketing and segment marketing to implement data driven programs.
  • Understand the competitive landscape and primary drivers of churn and turn those insights into actionable tactics.
  • Develop forecasts and business cases to develop retention programs and offers.
  • Build and drive reactive and proactive marketing base campaigns and work with the integrated marketing teams on BTL tactics like email, DM, SMS, digital, etc.
  • Work with the analytics team to determine program effectiveness and ROI and make recommendations for improvement.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six years of relevant work experience.

Even better if you have:

  • Degree in marketing, finance, or a similar field.
  • MBA in Marketing.
  • Proven track record of loyalty marketing ideation and execution.
  • Understanding of direct marketing tactics (DM, EM, SMS, digital).
  • Knowledge of both wireless and wireline products and customers.
  • Knowledge of B2B marketing analytics and measurement.
  • Capability to translate complex ideas and express them in concise, simple to understand ways.
  • Ability to drive results at all levels, regardless of reporting structures.
  • Experience with thought leadership, trends assessment and customer insights.
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.