Director, Head of Social Strategy
- New York, NY, United States
- Full-Time Marketing
- Job # 555939
- Date posted - 2021-03-24
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
Seeking a creative, hyper-collaborative, and strategic social marketing leader with vision and strong management skills. This leader will be responsible for the vision, oversight, and execution of the creative strategy and full brand expression of Verizon across all the social channels.
The leader will be responsible for Verizon’s narrative in social media channels, leading the creative development process from ideation through execution and translating brand and media strategies into engaging, breakthrough creative concepts across social media.
As a member of the leadership team, this leader will oversee a talented staff of internal and external writers, editors, designers, and project managers and works and consults collaboratively with external agencies and cross-functional colleagues. The ideal candidate is a highly creative, driven, resourceful, visual thought leader with an entrepreneurial spirit that inspires those around them.
Responsibilities:
- Drive creative marketing communications direction based on overarching brand strategy and insights
- Direct communications work, providing hands-on feedback and supportive leadership for internal and external teams
- Drive consistency across all visual communication by adhering to brand values and establishing creative standards
- Challenge teams to find creative digital solutions, rooted in insights
- Manage resources and communicate project status, timelines, deliverables, goals, and expectations to internal teams on a regular basis
- Drive the newly established Editorial team to deliver high frequency coverage of Verizon’s feed worthy activities independent of/complementary to marketing campaigns
- Drive the narrative and communications content across all social platforms
- Ensure cohesion and integration across all social channels
- Lead agency relationships (working within In-house agency and managing external agencies) to develop world-class social marketing creative
- Lead the development of campaign creative across all social channels and work with creative marketing across all disciplines to ensure cohesion
- Work with agencies on shaping and responding to integrated campaign briefs, ensuring social communications are aligned on brand audience and platform(s) to achieve business objectives
- Serve as final reviewer and approver of all creative output from agency teams
- Manage a team charged with creating and enforcing guidelines for content and distribution
- Establish creative partnerships across all social platforms and drive innovation with each partner
- Partner with internal production teams to ensure efficiencies in all production across social channels
What we’re looking for...
- Bachelor's Degree and/or equivalent work experience; Degree in marketing, advertising, or related field preferred
- 10+ years of experience in creative communications either in-house, at a creative agency, or within a brand marketing function
- 10+ years of experience leading teams with multiple direct reports either internally or at external agencies
- 8+ years of experience managing online and digital marketing campaigns
- Demonstrated success in direct involvement and oversight of the creation of notable work in social channels, including content that delivered substantial earned media value and ideas that drove large-scale social engagement
- Record of leading collaboration across multiple teams or divisions with a large organization to source, curate, and distribute engaging content
- Ability to thrive in a fast-paced and creatively demanding environment, with the ability to manage many projects simultaneously under tight deadlines
- Ability to work collaboratively, influencing key stakeholders and managing relationships across the organization
- Ability to coach, build, and grow a team in a collaborative, matrixed, and cross-functional organization
- Comfortable and skilled at utilizing outside resources in addition to internal staff
- Fluency in cultural trends and news in priority categories like personal/consumer technology, culture, sports, gaming, music, film, and video.
- Strong knowledge of how social media fits within a larger marketing ecosystem – specifically, the distinct role of social vs. that of TV, print, online advertising, and other media – and a strong grasp of the criteria that define good social vs. good TV, print, online advertising, etc.
- Extensive experience in driving award-winning social concepts
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.
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