MoveTheWorldForwardTogether

When you join Verizon

Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Digital Analytics Lead drives enterprise-wide evolution of marketing measurement and insight generation within the Corporate Marketing organization and includes primary responsibility for campaign reports as well as guidance to digital agencies, in-house buying teams (COE), and Business Unit marketing. You will drive consistent delivery of concise, actionable analysis of our marketing activity across all channels and consumer campaigns, often requiring collaboration and influence with Verizon colleagues outside of your team. We’re looking for a leader who thrives on collaboration with other teams (media planning, in-house buying, agency, business unit, CRM, research, creative, privacy) and external platforms including key partners (i.e. Adobe, Google, Epsilon, etc.).You will be well established as an optimization expert across media formats (with particular emphasis on programmatic, SEM, Paid Social, and SEO), and a master translator of outcomes into insights. Your effective communication will compel action to drive continuous improvement of campaign performance.

  • Evergreen campaign performance measurement including the development of KPIs, projections, executive updates and campaign post-mortem analysis.
  • Stewardship of standing weekly and monthly reporting for stakeholders in media and business unit leaders.
  • Measure impact of key campaigns i.e. Holiday and Super Bowl to understand lift in brand metrics.
  • Develop dashboards to enable real-time performance insights.
  • Subject matter expertise in all things concerning data including site analytics, ad server, and buying platforms.
  • Support internal biddable media buying teams (COE) by evolving their approach and capabilities in measurement.
  • Consult experiential and sponsorship teams on measurement of non-traditional media initiatives.
  • Evaluate tools that will level up Verizon’s capabilities in the marketing measurement.
  • Effectively manage agency partners who function as an extension of the internal team.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in measurement of Display, Paid Search, social & other digital channels.
  • Experience using at least two of DCM, SA360, Google Analytics, and Adobe Analytics.

Even better if you have one or more of the following:

  • Ten or more years of relevant work experience.
  • Six or more years of experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.
  • Detail-oriented approach to holistic marketing measurement and project management.
  • Clear and assertive communication skills.
  • Results-driven perspective on marketing.
  • Accomplishments in data visualization.
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
  • Strong experience with dashboards and reporting, involving very large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.
  • Ability to turn raw data into actionable conclusions.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.