Consultant - Retail Creative Strategy

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The focus of this role will be to work with the Retail Channel Creative Marketing team and partners on the Marketing Activation team, along with other internal and external partners across the org. to lead the retail creative development to support brand, campaign, and promotional initiatives.
This role is responsible for working with the creative team to shape and develop the work, act as a key point person for the retail channel within the Creative Marketing Group. This role will work closely with internal stakeholders, creative counterparts and project managers to ensure the creative work addresses business needs and meets creative excellence expectations.

• Serves as direct point of contact for aligned projects and advises on options and capabilities utilizing marketing best practices and channel knowledge.
• Maintains the “big picture” for projects and requirements ensuring that related deliverables are treated appropriately.
• Evaluate project brief content for completeness and partner with team to identify key message and actionable content to build creative briefs that will enable the creative team to create on-target deliverables.
• For Tier 1 projects involving multiple components, assists in strategic development, monitors “big picture” progress, and tracks major milestones.
• Provides strategic counsel and develops a “trusted advisor” relationship with aligned stakeholders.
• Partners with Manager and stakeholders to identify Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year.
• Work closely with the creative group to staff, prioritize and plan to meet those needs; reviews and updates project plans at set intervals across the year.
• Serves as the voice within the creative marketing team for the stakeholders to ensure the creative team understands requirements and perspective and that the final output aligns as appropriate.
• Understand products, audiences, and business objectives and collaborates with creative team to ensure they are applied to work.
• Reviews products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensures that consistent image/message is conveyed across the work.
• Attends sales, strategy, status, project kickoff, and other internal stakeholder meetings.
• Appropriately balances creative needs, business needs, marketing standards, and brand identity.
• Works with manager and extended team to develop departmental standard operating procedures, workflows, and enhanced infrastructure.

What we’re looking for...

You’re the type of person who sees the big picture and looks to make the biggest impact possible. You have an eye for design and a business focus. You are creative and innovative, but understand when to stay within the lines. You’re comfortable working and communicating with all types of people, and they listen to you. You’re able to understand business priorities and translate them into creative plans. You’re organized and detail-oriented and you’ve got a knack for spotting errors. You take a lot of pride in your work, and that’s why people count on you to deliver.
You'll need to have:

• This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
• Bachelor’s degree or four or more years of work experience, preferably within the retail channel.
• Four or more years of relevant work experience.

Even better if you have one or more of the following:

• Bachelor’s degree in marketing, communications, advertising, or business.
• Ability to write briefs, work closely with all disciplines within the creative marketing team, and collaborate.
• Demonstrates expertise in applicable applications and tools such as Google Suite, Microsoft Office, and project management software.
• Demonstrates knowledge of marketing best practices in the B2C and B2B fields.
• Ability to gain deep knowledge in specific channels or vertical markets as required by specific business unit and larger organization’s industry.
• Ability to partner with stakeholders to write thorough and actionable creative briefs.
• States opinions clearly and can verbally update partners on project status.
• Reviews the briefs ensuring the creative marketing team fully understands the objectives.
• Leverages research and data to support business solution strategies.
• Listens well and incorporates others viewpoints into the project management process.
• Adept at crisis management, resourceful and solution-oriented.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).