When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

As a Brand Strategy Managerwithin Verizon’s Marketing Activation organization, you will work closely with the Director, Brand Strategy to accelerate Verizon’s shift to a technology brand defined by its equities of Trust and Innovation. You will be part of a tight-knit team that works across the CMO organization and wider company to lead the conversation about how we organize, position, package and present our capabilities and our offerings, and then evaluate and learn from our successes.

Strategic Excellence:

  • Spearhead analyses and compelling brand strategies for some of the company's most visible products and businesses.
  • Prioritize major strategies in support of business unit strategies, gain executive buy-in across the company, and manage implementation.
  • Provide analysis and synthesis on complex branding problems that require both analytical thinking and creative thinking.
  • Develop executive-level presentations to gain buy-in and unanimity around our brand strategy.

Analytical Rigor:

  • Understand and apply a wide range of data-driven, quantitative and qualitative marketing and branding methodologies, such as drivers of choice, brand valuation, elements of value, NPS and others.
  • Synthesize and convert this data into compelling creative insights and brand positioning ideas for Verizon's businesses and products.

Creating a Brand-centric Mindset:

  • Support the development of Brand training content and compliance with brand standards.

Where you'll be working:

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience in a strategic-oriented role within an advertising agency, consulting firm, branding agency or client-side.
  • Experience creating strategies that inspire breakthrough execution and business success

Even better if you have:

  • Experience with Brand Positioning: positioning technology businesses and products in B2C and B2B environments.
  • Experience with Brand Architecture/Portfolio: organizing and packaging portfolios of technology products.
  • Experience with Brand Measurement: quantitative and qualitative research methodologies around drivers of brand preference and/or other brand measurement approaches.
  • Ability to stakeholder in a large, matrixed organization, leverage the strength of cross-functional teams to develop and deliver thoughtful brand analyses and persuasive arguments to senior leadership.
  • Drive to do the work, excellent project management skills to ensure focus on priority assignments, and ‘get it done’ attitude.
  • Experience building strong technology brands.
  • Experience in Consumer Wireless, Home Broadband, and/or B2B.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical, religious, or state law recognized reasons).