augmented reality for industry 4.0
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Learn moreAugmented Reality in Design: Helping to Unlock the Features Consumers Prefer Business
Augmented reality in design: Helping to unlock the features consumers prefer,Author: Kevin Casey,Augmented reality's (AR) intrinsic ability to visualize objects and spaces generates where aesthetics matter. Consider the interior design industry: Appearances don't just matter—they're the business. Yet the sales cycle has historically involved limits and bottlenecks when showing prospective customers how a finished space will look or how a particular piece or feature might change a room. How augmented reality in design works,Augmented reality in design can dramatically enhance the and accelerate the sales cycle, leading to happier customers and growing revenues. Augmented reality in interior design does this by giving professionals the ability to create project designs, prototypes, models and other presale assets that mimic and/or overlay real-world spaces—all with minimal material costs, shipping (and returns), travel or other expenditures. This can create a more efficient and enjoyable customer experience compared with paper-based or static digital models. It can also better match customer goals and expectations with the realities of their style preferences, budgets and other variables. Indeed, augmented reality in interior design can help customers better visualize a project—and to do so dynamically. This means customers can see different options or changes rapidly, often from the convenience of their own smartphones or tablets, without adding undue time or costs. And that's true across a number of design use cases, from a homeowner's new living room to a hotel chain's new lobby. AR applications in use today,Consumers are already using design-minded AR apps on their own—and have been for several years now. One popular example is the app, which gives shoppers the ability to place any piece from an IKEA store in their own home to see how it will look. IKEA Place was the in the first six months of release. Designers and builders took notice: Measuring app CamToPlan PRO was the top paid ARKit app in the same time period, for example. Houzz Home Design & Remodel is another highly rated augmented reality interior design app that allows users to see, create and tinker with home improvement and design projects. They can even connect with design pros in their area. The demand is clearly there and customers are primed for augmented reality in design. People may prefer AR applications that let them visualize a designer's—and their own—ideas and creativity at the touch of a finger, overlaying different designs and characteristics in an actual room or space (as in the IKEA example). The technology is clearly there, too. Designers can already create realistic, immersive experiences for prospective customers that take a project from the realm of imagination and put it in the palm of their hand. A helps customers to see everything from how a piece of furniture or paint color might look to a complete remodel or new addition, and in a more detailed, sensory manner than was possible in the past. The IT infrastructure you need for augmented reality in interior design,As AR applications mature, professionals who want to successfully leverage augmented reality in interior design work need to ensure their IT infrastructure is up to the task. This includes the apps and devices that bring augmented reality interior design to life. But those apps and devices depend on having a reliable network and connectivity that can handle bandwidth-intensive work and content, whether video, computer-aided design and other design apps, or AR. For design and building pros, this is a two-pronged requirement. Your office or other physical locations need a reliable network infrastructure, including connectivity, collaboration and storage. Augmented reality interior design's true upside also lies in its mobility: Your infrastructure essentially needs to be able to travel with you wherever you (and your apps and devices) go, whether to a customer's home, office, retail store or any other location. 5G helps bring AR apps to new locations,The customer's delight that comes with being able to see their space transformed before anything actually changes depends on robust connectivity. You may not want to depend on the customer's home or even business Wi-Fi if possible, since you have no control over its quality. This is an area where wider . It's also why augmented reality in design appears to be emerging as an enormous opportunity. While AR apps like the examples above have been in use for several years, 5G networks and edge computing architectures have only recently begun to go mainstream, bringing mobility, coverage and flexibility to users. As 5G and edge bring high-speed connections and massive computing power virtually anywhere they're needed, augmented reality in interior design use cases may be poised to grow. Professionals no longer need to be tethered to the corporate network to ensure they're running on reliable infrastructure. 5G and edge rollouts could even mean that people working in the field have more speed and power than they do when in the corporate office. Regardless, if your own devices run on 5G connections, you can go to customer sites with the confidence that your designs and proposals will render as expected and deliver the impact you want. That's key to successfully realizing the potential of augmented reality in interior design. Discover how Verizon can help you unlock and accelerate your organization's digital transformation. If you'd like to receive new articles, solutions briefs, whitepapers and more—just let us know. . * Indicates a required field. We will follow up from your contact request using the information provided. Choose your country to view contact details. Manage your account or get tools and information. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. We use both third party and first party cookies for this purpose. All information these cookies collect is aggregated and therefore anonymous. 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Learn moreHow fiber supports Augmented Reality (AR) in business
How fiber supports Augmented Reality (AR) in business,More than a buzzword, here's how to make AR matter. Augmented reality (AR) might seem far removed from your daily work routine but the technology (which superimposes computer-generated images onto real-world imagery) is increasingly relevant to businesses of all sizes. If you're currently uploading photos to your website to showcase inventory or live-streaming Q&As with customers to market your business, you're already dabbling in AR. Social media is a good example of AR's basic functionality. When you use face filters on Snapchat® or Instagram®, facial recognition software creates a target image of your face and projects digital information onto it, creating a photo of you with cute puppy dog ears or a crown of butterflies. Many e-commerce retailers are taking a similar approach to improve customer experiences, using cameras and filters to let people try on virtual outfits and accessories before they buy. AR can help customers make decisions without having to rely on paper mockups, product samples or their own imagination. See a sofa you like online? Order a fabric swatch to see how it feels. Use an app to arrange it virtually in your living room. AR has practical implications for industries beyond retail. Consider a pop-and-son plumbing company. They've been around for decades and know they need to change with the times. The son recommends they use an AR headset to make the most of their limited resources. With AR, they can measure, video chat with homeowners and diagnose problems without scheduling multiple in-person appointments. To pull this off, they need the ability to quickly upload video in real time—that's where symmetrical speeds come in. Uploading is the somewhat lesser known flipside to downloading. When combined, upload and download speeds are called "symmetrical speeds." Picture an escalator at the airport or shopping mall. The down escalator is moving at a rapid pace while the up escalator is so slow, you might as well take the stairs. This stark contrast of up vs down is just as frustrating when applied to internet speeds. Up should be just as fast as down. If your current internet provider only offers nonsymmetrical speeds, you'll notice—especially when you're uploading large images and files to the cloud. Fast upload speeds make it possible to enhance customer experiences, evolve with the times and even protect critical investments. Many businesses use video surveillance to keep their stores safe from intruders and shoplifters. Video footage has to be uploaded in real time so owners can get immediate notifications about suspicious activity. That's where bandwidth consumption and upstream speeds make a real difference. Fiber internet uses fiber-optic wiring—tiny strands of plastic or glass—to transmit signals using light, which is a faster way to send data. It's also more reliable. Unlike traditional cable internet, the glass or plastic used in fiber doesn't conduct electricity, so it's not susceptible to electromagnetic interference. That means nearby power lines or high-voltage electrical equipment won't hamper the signal. One downside to fiber internet: It's not currently available everywhere. If you can't access fiber in your area, you can still take steps to ensure your internet connection is fast, secure and reliable enough to incorporate AR into your business strategy. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. We use both third party and first party cookies for this purpose. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. These cookies may be set through our site by Verizon and third parties. They are used to present Verizon advertising on third party sites that you may visit. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising from Verizon. BackClear Filters,All Consent Allowed
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