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Connected retail experiences

Driving in-store shopping with smart shelves and augmented reality.



 

 

 

 


  • The challenge


  • Integrating in-store and online shopping.

    Physical retail stores need to keep up with growing e-commerce sales, especially during the current pandemic. The big question is, how can physical stores compete? Retail stores need ways to engage customers with integrated, personalized and immersive experiences. Effectively managing inventory with increased accuracy is key to delivering powerful customer experiences.

     



    •  

      Retailers can deliver exceptional customer experiences by improving access to product information and availability.


5G Opportunities

Delivering augmented reality (AR) enabled product information and inventory tracking

  • Tablet and mobile phone

     

    Customers could instantly access product information with an AR application on their smartphone or other compatible device.

  • Speedometer

     

    5G reduces latency and increases bandwidth—both of which are critical for AR to process large volumes of product information and inventory levels.

  • Memory

     

    Tracking chips on products give managers and customers a more accurate view of available inventory, which could automatically update with minimal lag thanks to multi-access edge computing (MEC) and 5G.

  • Documents

     

    The AR experience could give customers easy access to reviews, price comparisons and product details so they can make faster purchase decisions.

  • 5G Nationwide available in 2700+ cities. 5G Ultra Wideband (UWB) available only in parts of select cities. 5G UWB access requires a 5G capable device with select voice/data & 5G UWB plans.


    • How it works
       

      A potential 5G-powered shopping experience
       

      A customer uses the store’s AR app to pull up her shopping list. 

      The app transmits the list via 5G to nearby MEC server which rapidly computes locations of available items and suggests alternatives for anything out of stock.

       

    • The app quickly identifies the best route to gather the items, and at each stop gives the customer easy access to product info, ratings, recipes and coupons.

      5G could enable the rapid transfer of rich product information, making the shopping experience more fluid and convenient.

       


    • Store managers could also get a near real-time view of available inventory using RFID chips, MEC servers and 5G connectivity. These technologies could help them see trends and insights to improve product merchandizing and store layout optimization.

      Utilizing smart shelves could make managers’ jobs simpler and the shopping experience more seamless for customers.

       


5G Built Right

Our 5G Ultra Wideband network is built right to power transformative possibilities for business.

  • Arrows around a circle

    Fiber

    • Verizon has implemented fiber in major cities to drive densification.
    • This fiber can accommodate bandwidth for capability not previously possible.

     

  • Soundwaves

    Millimeter wave spectrum

    • Verizon has critical low-band and high-band spectrum holdings.
    • Millimeter-wave spectrum can deliver high speed and massive capacity.
  • Small cell deployment

    • Verizon has spent years densifying its 4G LTE network, and its 5G network will leverage the same densification.
    • Verizon has relationships in place with large and small municipalities both enabling its small cell deployment.

     

  • Edge computing

    • Verizon has network locations that are ideally suited for housing edge-computing resources.
    • MEC could deliver access to the tools, power, and locations to deploy at scale.

     



    • This is 5G built right,
      from the network
      businesses rely on.



  • 5G Nationwide available in 2700+ cities. 5G Ultra Wideband (UWB) available only in parts of select cities. 5G UWB access requires a 5G capable device with select voice/data & 5G UWB plans.

Let's get started.