While there is still a need for interaction between staff and customers, a key aspect of what makes a ghost or cloud kitchen unique is the different dynamic between the restaurant and the diner.
Communications tools, such as One Talk, provide business grade features such as Auto Receptionist, which answers incoming calls and, if no one is available to take the call, allows the caller to leave a message or select from a predefined option menu for the department or person they wish to speak with. In addition to the convenience of having a single point of contact, communications tools open new interaction possibilities with diners, enabling them to engage with restaurants in new and creative ways.
Ghost restaurants that are successful have the flexibility to easily add or drop services as necessary without any disruptions that might compromise the customer experience. Thus, delivering on the new and differentiated dining experience that ghost kitchens promise requires network agility, new technologies such as mobile workforce solutions and flexible, enhanced communications tools.
Whether it's emerging communication technologies, online ordering platforms or POS solutions, a ghost restaurant needs high-speed internet and reduced latency times to ensure a satisfying customer experience that's on par with its quality cuisine.
Discover how Verizon can enhance communication and restaurant operations in cloud kitchens.
The author of this content is a paid contributor for Verizon.