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[Simplify and secure payment processing](https://www.verizon.com/business/solutions/accelerate-growth/payment-options/) - [Elevate your quick service restaurant](https://www.verizon.com/business/solutions/accelerate-growth/quick-service-restaurant/) - [Secure your business](#)[Secure your business](https://www.verizon.com) Secure your business - [Overview](https://www.verizon.com/business/solutions/secure-your-business/) - [Core to edge network security](https://www.verizon.com/business/solutions/secure-your-business/safeguard-from-core-to-edge/) - [Small business cybersecurity solutions](https://www.verizon.com/business/solutions/secure-your-business/small-business-cybersecurity/) - [Fortify with business continuity solutions](https://www.verizon.com/business/solutions/secure-your-business/continuity/) - [Keep remote workers securely connected](https://www.verizon.com/business/solutions/secure-your-business/remote-continuity/) - [What's new](#)[What's new](https://www.verizon.com) What's new - [Data Breach Investigations Report](https://www.verizon.com/business/resources/reports/dbir/) - [Verizon Business Marketplace](https://www.verizon.com/business/solutions/marketplace/) - [Go to all solutions](https://www.verizon.com/business/solutions/) Insights Insights [Insights](https://www.verizon.com) Insights - [Why Verizon](#)[Why Verizon](https://www.verizon.com) Why Verizon - [Why choose us](https://www.verizon.com/business/why-verizon/) - [Executive Briefing Program](https://www.verizon.com/business/why-verizon/executive-briefing-program/) - [Looking Glass](https://www.verizon.com/business/why-verizon/looking-glass/) - [Awards and recognition](https://www.verizon.com/business/why-verizon/industry-awards-and-recognition/) - [Events and webinars](#)[Events and webinars](https://www.verizon.com) Events and webinars - [Enterprise](https://www.verizon.com/business/resources/events/enterprise/) - [Small Business](https://www.verizon.com/business/resources/events/small-business/) - [Public Sector](https://www.verizon.com/business/resources/events/public-sector/) - [All events and webinars](https://www.verizon.com/business/resources/events/) - [Popular topics](#)[Popular topics](https://www.verizon.com) Popular topics - [Distance learning](https://www.verizon.com/business/resources/distance-learning/) - [5G Edge and why it matters](https://www.verizon.com/business/resources/edge/) - [Healthcare](https://www.verizon.com/business/resources/healthcare/) - [Improving CX](https://www.verizon.com/business/resources/improving-cx/) - [Network as a Service](https://www.verizon.com/business/resources/network-as-a-service/) - [New workplace](https://www.verizon.com/business/resources/new-workplace/) - [Public safety](https://www.verizon.com/business/resources/public-safety/) - [Security strategies](https://www.verizon.com/business/resources/security-strategy/) - [Scaling AI](https://www.verizon.com/business/resources/scaling-ai/) - [Featured resources](#)[Featured resources](https://www.verizon.com) Featured resources - [Data Breach Investigations Report](https://www.verizon.com/business/resources/reports/dbir/) - [Mobile Security Index report](https://www.verizon.com/business/resources/reports/mobile-security-index/) - [Payment Security Report](https://www.verizon.com/business/reports/payment-security-report/) - [Gartner recognition](https://www.verizon.com/business/why-verizon/recognition/gartner/) - [Verizon Partner Network](https://www.verizon.com/business/resources/partner-network/) - [Customer success stories](#)[Customer success stories](https://www.verizon.com) Customer success stories - [$3.4B in retail sales with Verizon](https://www.verizon.com/business/resources/customer-success-stories/iot-connectivity-unattended-retail-operations/) - [City of Irving's priority connection](https://www.verizon.com/business/resources/customer-success-stories/5g-network-slicing-public-safety/) - [Supporting school safety](https://www.verizon.com/business/resources/customer-success-stories/status-solutions-network-school-safety-technology/) - [NHL's innovative Verizon partnership](https://www.verizon.com/business/resources/customer-success-stories/nhl-deployed-private-wireless-network/) - [All stories](https://www.verizon.com/business/resources/customer-success-stories/) - [All insights](https://www.verizon.com/business/resources/) [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) [](https://www.verizon.com/business/ "Verizon Business") [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) Close [Business](https://www.verizon.com/business/) [Personal](https://www.verizon.com/) Mobile Mobile [Mobile](https://www.verizon.com) - [Mobile plans](#) [Mobile plans](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all plans](https://www.verizon.com/business/products/mobile/plans/) - [My Biz Plan](https://www.verizon.com/business/products/mobile/plans/my-biz/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Complete](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Device protection](https://www.verizon.com/business/products/mobile/plans/device-protection/) - [International services](https://www.verizon.com/business/products/plans/international/) - [TravelPass](https://www.verizon.com/business/products/plans/international/travel/#plan-options) - [Go to all mobile](https://www.verizon.com/business/products/mobile/) - [Phones](#) [Phones](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all phones & devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Smartphones](https://www.verizon.com/business/shop/products/devices/smartphones) - [Bring your own device](https://www.verizon.com/business/shop/products/devices/smartphones/byod) - [Smartphone as a Service](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Certified pre-owned devices](https://www.verizon.com/business/shop/products/devices/certified-pre-owned) - [Basic phones](https://www.verizon.com/business/shop/products/devices/basic-phones) - [Desk and conference phones](https://www.verizon.com/business/shop/products/devices/deskphones) - [Trade in your device](https://www.verizon.com/business/products/mobile/trade-in/) - [Connected devices](#) [Connected devices](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Tablets](https://www.verizon.com/business/shop/products/devices/tablets) - [Laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Mobile hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [5G devices](https://www.verizon.com/business/shop/products/devices/5g) - [Smartwatches](https://www.verizon.com/business/shop/products/devices/smart-watches) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) - [Brands](#) [Brands](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) Internet Internet [Internet](https://www.verizon.com) - [Business Internet](#) [Business Internet](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Fios Business Internet](https://www.verizon.com/business/products/internet/fios/) - [5G Business Internet](https://www.verizon.com/business/products/internet/5g/) - [LTE Business Internet](https://www.verizon.com/business/products/internet/lte/) - [Backup and Flexible Use Internet](https://www.verizon.com/business/products/internet/backup-failover/) - [Business Internet On-the-Go](https://www.verizon.com/business/products/internet/portable-internet/) - [More](#) [More](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Internet Dedicated](https://www.verizon.com/business/products/internet/internet-dedicated/) - [Business Broadband](https://www.verizon.com/business/products/internet/business-broadband/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [TechTeam support](https://www.verizon.com/business/products/internet/techteam/) - [Internet usage calculator](https://www.verizon.com/business/products/networks/connectivity/lte-business-internet/lte-internet-usage-calculator/) - [Equipment and devices](#) [Equipment and devices](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Jetpacks and hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [TV](#) [TV](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Fios TV](https://www.verizon.com/business/products/business-tv/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/what-is-digital-customer-engagement/) - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) Solutions Solutions [Solutions](https://www.verizon.com) Solutions - [Products](#)[Products](https://www.verizon.com) Products - [Mobile](#)[Mobile](https://www.verizon.com) Mobile - [Shop all mobile](https://www.verizon.com/business/products/mobile/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Mobile plans](https://www.verizon.com/business/products/mobile/plans/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Push to Talk Plus](https://www.verizon.com/business/products/mobile/push-to-talk-plus/) - [Connected laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) - [Internet](#)[Internet](https://www.verizon.com) Internet - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [Fios TV](https://www.verizon.com/business/products/internet/business-tv/) - [Tech support](https://www.verizon.com/business/products/internet/service-protection-plan/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [Internet security solution](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Network](#)[Network](https://www.verizon.com) Network - [Overview](https://www.verizon.com/business/products/networks/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Managed network services](https://www.verizon.com/business/products/networks/managed-network-services/) - [Virtual network services](https://www.verizon.com/business/products/networks/virtual-network-services/) - [Connectivity](https://www.verizon.com/business/products/networks/connectivity/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [CPE and Subscription Services](https://www.verizon.com/business/products/networks/cpe-and-subscription-services/) - [Security](#)[Security](https://www.verizon.com) Security - [Overview](https://www.verizon.com/business/products/security/) - [DDoS Shield](https://www.verizon.com/business/products/security/network-cloud-security/ddos-shield/) - [Secure Access Service Edge (SASE)](https://www.verizon.com/business/products/security/network-cloud-security/sase-management/) - [Managed Security Services](https://www.verizon.com/business/products/security/network-cloud-security/security-device-monitoring-management/) - [Business Internet Secure](https://www.verizon.com/business/products/security/business-internet-secure/) - [Verizon Business Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Verizon Business Mobile Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/mobile-internet-security/) - [Mobile Device Management](https://www.verizon.com/business/products/security/mobile-device-management/) - [Mobile Threat Defense](https://www.verizon.com/business/products/security/mobile-threat-defense/) - [Business Mobile Secure Plus](https://www.verizon.com/business/products/security/business-mobile-secure-plus/) - [Voice and collaboration](#)[Voice and collaboration](https://www.verizon.com) Voice and collaboration - [Overview](https://www.verizon.com/business/products/voice-collaboration/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Webex Cloud Communications](https://www.verizon.com/business/products/voice-collaboration/webex-cloud-communications/) - [Verizon Calling Solutions for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/) - [VoIP phone services](https://www.verizon.com/business/products/voice-collaboration/voip/) - [Business & Enterprise Messaging](https://www.verizon.com/business/products/voice-collaboration/business-sms-solutions/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [Plain Old Telephone Service](https://www.verizon.com/business/products/voice-collaboration/plain-old-telephone-service-replacement/) - [Contact centers and CX](#)[Contact centers and CX](https://www.verizon.com) Contact centers and CX - [Overview](https://www.verizon.com/business/products/contact-center-cx/) - [Cloud contact center](https://www.verizon.com/business/products/contact-center-cx/cloud-contact-center/) - [Voice security](https://www.verizon.com/business/products/contact-center-cx/voice-security/) - [Customer engagement](https://www.verizon.com/business/products/contact-center-cx/customer-engagement/) - [Voice services](https://www.verizon.com/business/products/contact-center-cx/voice-services/) - [Voice API solutions](https://www.verizon.com/business/products/contact-center-cx/voice-api/) - [Internet of Things](#)[Internet of Things](https://www.verizon.com) Internet of Things - [Overview](https://www.verizon.com/business/products/internet-of-things/) - [IoT devices](https://www.verizon.com/business/products/internet-of-things/devices/) - [IoT networks](https://www.verizon.com/business/products/internet-of-things/iot-networks/) - [5G Standalone & RedCap](https://www.verizon.com/business/products/internet-of-things/iot-networks/5g-standalone-redcap/) - [IoT platform (ThingSpace) and services](https://www.verizon.com/business/products/internet-of-things/iot-platform-and-services/) - [IoT applications](https://www.verizon.com/business/products/internet-of-things/iot-applications/) - [IoT Satellite Connectivity](https://www.verizon.com/business/products/internet-of-things/satellite-connectivity/) - [Fleet management](https://www.verizonconnect.com?utm_medium=referral&utm_source=verizon&lead=verizonReferral) - [5G Edge](#)[5G Edge](https://www.verizon.com) 5G Edge - [Overview](https://www.verizon.com/business/products/5g-edge/) - [Accelerated Access facial authentication](https://www.verizon.com/business/products/5g-edge/accelerated-access/) - [Crowd Analytics](https://www.verizon.com/business/products/5g-edge/crowd-analytics/) - [Go to all products](https://www.verizon.com/business/products/) - [Industry](#)[Industry](https://www.verizon.com) Industry - [Construction](#)[Construction](https://www.verizon.com) Construction - [Overview](https://www.verizon.com/business/solutions/industry/construction/) - [Future-ready worksites](https://www.verizon.com/business/solutions/industry/construction/future-ready-worksites/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/construction/efficient-operations/) - [Connected workforces](https://www.verizon.com/business/solutions/industry/construction/connected-workforces/) - [Data security](https://www.verizon.com/business/solutions/industry/construction/security-for-workforces-digital-data/) - [Healthcare](https://www.verizon.com/business/solutions/industry/healthcare/) - [Automotive](#)[Automotive](https://www.verizon.com) Automotive - [Overview](https://www.verizon.com/business/solutions/industry/automotive/) - [Connected vehicles](https://www.verizon.com/business/solutions/industry/automotive/autonomous-connected-vehicles/) - [Unified technology](https://www.verizon.com/business/solutions/industry/automotive/autonomous-vehicle-deployment-solutions/) - [Immersive vehicle experiences](https://www.verizon.com/business/solutions/industry/automotive/immersive-customer-vehicle-experiences/) - [Data security](https://www.verizon.com/business/solutions/industry/automotive/protecting-vehicle-and-customer-data/) - [Manufacturing](#)[Manufacturing](https://www.verizon.com) Manufacturing - [Overview](https://www.verizon.com/business/solutions/industry/manufacturing/) - [Enabling Industry 4.0](https://www.verizon.com/business/solutions/industry/manufacturing/smart-manufacturing-and-industry-4-0/) - [Improving your productivity](https://www.verizon.com/business/solutions/industry/manufacturing/connected-factories/) - [Enhancing your security](https://www.verizon.com/business/solutions/industry/manufacturing/data-protection-and-privacy-solutions/) - [Empowering your workforce](https://www.verizon.com/business/solutions/industry/manufacturing/connected-workforce/) - [Distribution & logistics](https://www.verizon.com/business/solutions/industry/distribution-logistics/) - [Retail](#)[Retail](https://www.verizon.com) Retail - [Overview](https://www.verizon.com/business/solutions/industry/retail/) - [Enterprise connectivity](https://www.verizon.com/business/solutions/industry/retail/digital-connectivity-in-business/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/retail/enhancing-customer-experiences/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/retail/operational-efficiency-with-iot/) - [Data protection](https://www.verizon.com/business/solutions/industry/retail/protecting-customer-payment-and-company-data/) - [Financial](#)[Financial](https://www.verizon.com) Financial - [Overview](https://www.verizon.com/business/solutions/industry/financial/) - [Better infrastructure](https://www.verizon.com/business/solutions/industry/financial/building-a-better-infrastructure/) - [Protect critical data Data security](https://www.verizon.com/business/solutions/industry/financial/protecting-critical-financial-data/) - [Personalized customer experiences](https://www.verizon.com/business/solutions/industry/financial/improving-customer-experience/) - [Real-time innovation](https://www.verizon.com/business/solutions/industry/financial/real-time-innovation/) - [Media & entertainment](#)[Media & entertainment](https://www.verizon.com) Media & entertainment - [Overview](https://www.verizon.com/business/solutions/industry/media-entertainment/) - [Intelligent venues](https://www.verizon.com/business/solutions/industry/media-entertainment/intelligent-venues-and-arenas/) - [Connected athletes](https://www.verizon.com/business/solutions/industry/media-entertainment/connected-athletes/) - [Enhance experiences](https://www.verizon.com/business/solutions/industry/media-entertainment/enhancing-customer-venue-experiences/) - [Data and IP protection](https://www.verizon.com/business/solutions/industry/media-entertainment/protect-ip-and-data/) - [Energy & utilities](#)[Energy & utilities](https://www.verizon.com) Energy & utilities - [Overview](https://www.verizon.com/business/solutions/industry/energy-and-utilities/) - [Connected smart grids](https://www.verizon.com/business/solutions/industry/energy-and-utilities/smart-grids/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/energy-and-utilities/operation-efficiencies/) - [Data security](https://www.verizon.com/business/solutions/industry/energy-and-utilities/safeguarding-data/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/energy-and-utilities/differentiated-cx/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [All Industries](https://www.verizon.com/business/solutions/industry/) - [Small business](#)[Small business](https://www.verizon.com) Small business - [Overview](https://www.verizon.com/business/solutions/small-business/) - [Business Unlimited plans](https://www.verizon.com/business/products/mobile/plans/business-unlimited/) - [Business internet](https://www.verizon.com/business/products/internet/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Marketplace](https://www.verizon.com/business/solutions/marketplace/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Enterprise](#)[Enterprise](https://www.verizon.com) Enterprise - [Overview](https://www.verizon.com/business/solutions/enterprise/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Verizon AI Connect](https://www.verizon.com/business/solutions/ai-connect/) - [Verizon Mobile for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/unified-mobile/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [5G Edge computing](https://www.verizon.com/business/solutions/business-intelligence/edge-computing/) - [Supercharge your IT with 5G](https://www.verizon.com/business/solutions/it-infrastructure/5g/) - [Better infrastructure](https://www.verizon.com/business/solutions/build-a-better-infrastructure/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [DBIR for Public Sector](https://www.verizon.com/business/resources/reports/2024-dbir-public-sector-snapshot.pdf) - [Security](https://www.verizon.com/business/products/security/) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [Business Needs](#)[Business Needs](https://www.verizon.com) Business Needs - [Modernize IT infrastructure](#)[Modernize IT infrastructure](https://www.verizon.com) Modernize IT infrastructure - [Overview](https://www.verizon.com/business/solutions/it-infrastructure/) - [Supercharge your IT with 5G](https://www.verizon.com/business/solutions/it-infrastructure/5g/) - [Design your network infrastructure](https://www.verizon.com/business/solutions/it-infrastructure/network/) - [Network as a Service](https://www.verizon.com/business/solutions/it-infrastructure/network-as-a-service/) - [Lower latency with 5G Edge computing](https://www.verizon.com/business/solutions/it-infrastructure/lower-latency/) - [Improve application performance](https://www.verizon.com/business/solutions/it-infrastructure/sd-wan/) - [Future of IoT with Edge computing](https://www.verizon.com/business/solutions/it-infrastructure/edge-computing-and-iot/) - [Advance business intelligence](#)[Advance business intelligence](https://www.verizon.com) Advance business intelligence - [Overview](https://www.verizon.com/business/solutions/business-intelligence/) - [Improve business intelligence](https://www.verizon.com/business/solutions/business-intelligence/improving-business-insights/) - 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Author: Nick Reese Date published: October 1, 2025 [](https://www.verizon.com) With the right digital engagement strategy, you can create, nurture and accelerate customer relationships at scale. Here's everything you need to know to build and deliver the exceptional experience customers expect. ## __What is digital customer engagement?__ Digital customer engagement refers to every online interaction your customer has with your brand, with each interaction either accelerating or obstructing the buyer's journey. Think about the customer's journey like a funnel: - The top of the funnel could include online marketing promotions, your social media posts and interactions through direct messaging on social media. - In the middle of the funnel, a customer might interact with your video or blog content to learn more about your products. - At the bottom of the funnel, when the customer has made a purchase,  they may stay engaged by messaging chat for support, sharing product reviews with others, completing customer satisfaction surveys and engaging in upsell opportunities. Digital customer engagement is all about creating an experience, which is more important than ever. According to PwC research, 73% of customers point to the [brand experience as an important factor in their purchasing decisions](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html), prioritizing itnot far behind the price and product quality. Not only that, but 42% say they would pay more for a friendly, welcoming experience, while 65% say a positive experience with a brand is more influential than great advertising. But watch out: That same research shows that 32% of customers will stop doing business with a brand they love after one bad experience. ## __Why is digital customer engagement important?__ By keeping customers engaged and happy throughout the buyer's journey, you're far more likely to increase your close rates, helping you drive revenue and profit. According to Zendesk’s Customer Experience Trends Report 2022, 73% of business leaders report a [direct link between their customer service and business performance](https://www.zendesk.com/blog/customer-service-skills/). Not only will you make the sale today, but you'll also be able to endear and nurture customer loyalty. The more a customer comes back, engages and buys on their own, the more you can focus your limited marketing dollars elsewhere. Remember that your current customers are also one of your most important marketing channels, especially in a digital world. The more engaged a customer is, the more likely they'll leave a positive public review on an e-commerce site or gush about your products and service to their friends and followers on social media. According to Qualtrics, people are 90% more likely to [trust and buy from a brand recommended by a friend](https://www.qualtrics.com/experience-management/customer/customer-loyalty/). Finally, your digital engagement strategy can help you learn more about your customers. Using your data to analyze how customers interact and where they fall off at each stage, you can optimize both your online and offline digital experience to better serve your other customers. ## __Who is responsible for digital customer engagement?__ Often, no one person or even department is responsible for digital customer engagement. The average customer could digitally engage with a business's social marketing team, email operations staff, content marketers, salespeople and customer support organization. To ensure a holistic engagement, one critical element for any digital strategy is to ensure that someone has visibility into and is responsible for the overall digital customer experience. While this title varies by company, a chief digital officer works with leaders across marketing, sales and customer experience to ensure all their initiatives are delivering a cohesive experience. The chief digital officer can also work with IT and data teams to ensure all the company's business systems are integrated and working from a single source of customer data. This [omnichannel approach](https://www.verizon.com/business/resources/articles/s/omnichannel-customer-experience-and-your-network/) enables your people and apps to speak to a customer using one voice, instead of requiring a customer to reintroduce themselves every time they switch channels. Retail Dive reports that consumers ranked [omnichannel experiences as a must-have expectation](https://www.retaildive.com/spons/researchers-omnichannel-is-now-a-baseline-consumer-expectation/626178/). ## __What drives a digital engagement strategy?__ Your digital engagement strategy will be unique to your business and your customers. That said, every digital customer engagement strategy shares the same core elements: - Business goals: Establish what you want to accomplish, along with the key performance indicators you'll use to measure success. - Digital audit: Evaluate the digital tools and touch points you currently have at your disposal so that you can leverage existing investments. - Customer understanding: Create a [customer profile](https://www.verizon.com/business/resources/articles/s/personalized-customer-experience-and-customer-relationships/) that specifies who your customer is, how they measure success and how they want to digitally engage with your brand. - Digital channels: Based on your customer understanding, specify the [channels you'll use to engage with them](https://www.verizon.com/business/resources/articles/s/what-customer-experience-channel-is-right-for-your-business/). This may include ones you've already established as well as new channels or tactics. - Customer relationship management platform: Use [customer relationship management](https://www.verizon.com/business/resources/articles/s/seven-critical-caveats-of-crm-implementation/) software to easily share customer purchase and interaction data across channels so that you can leverage all your customer insights across every touch point. - Personalization: [Personalize the digital customer experience](https://www.verizon.com/business/resources/articles/s/building-better-cx-with-web-personalization/) whenever possible by using customer interactions and purchases to predict their needs and intentions. - People: Digital customer engagement doesn't mean customers stop talking to people. Establish when and [how customers will interact with staff](https://www.verizon.com/business/resources/articles/the-role-human-touch-plays-in-the-digital-cx/) to make the transition between digital and human interactions seamless. - Automation: Incorporate [artificial intelligence and machine learning](https://www.verizon.com/business/resources/articles/how-to-use-technology-to-improve-customer-experience/) to provide more relevant cross-sell/upsell offers while powering channels like [chatbots](https://www.verizon.com/business/resources/articles/s/the-benefits-of-chatbots-for-improving-customer-experience/). ## __What are the challenges of digital engagement?__ If digital customer engagement was easy, everyone would be doing it. These are the key challenges that hold many engagement efforts back: - Lack of leadership: If every team is working independently, it can be difficult to deliver a cohesive experience. Not only that, but gaps may start to appear between different channels and departments, creating points where customers are more likely to drop out of the buying cycle. - Inconsistent experience: If all your efforts sound and act different than each other, your brand can feel disjointed, making it difficult for a customer to build a trusting relationship. - Unengaged audiences: If your content isn't relevant or if you're not on the channels your customers prefer, you're likely to end up with an audience that struggles to pay attention when you speak. ## __Digital customer engagement could already be making a difference__ The bottom line is this: As digital increasingly becomes the [primary way people interact with brands](https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary.html), your ability to deliver a winning customer experience across every digital channel is crucial for growth and survival. From emails and tweets to chatbots and live video calls, every digital interaction is a chance to build customer loyalty and engagement. But beware: It's also a chance to not only lose the customer but cause them to share their poor experience with the world. While the stakes are high, so is the reward. By making digital customer engagement the focus of your business, you'll be best positioned to generate the customer experience that keeps people coming back. Learn how Verizon can help you [improve your digital engagement strategy](https://www.verizon.com/business/products/contact-center-cx-solutions/customer-engagement/).   *The author of this content is a paid contributor for Verizon.* [](https://www.verizon.com) ## Let’s connect ArgentinaAustraliaAustriaBelgiumBrazilCanadaChileChinaColombiaCosta RicaDenmarkFinlandFranceGermanyHong KongIndiaIrelandItalyJapanKoreaLuxembourgMexicoNetherlandsNew ZealandNorwayPanamaPortugalSingaporeSpainSwedenSwitzerlandTaiwanUnited KingdomUnited StatesVenezuela Call sales [888-789-1223](tel:8887891223) Chat with us [Start live chat](https://www.verizon.com#chat) Have us contact you [Request a call](https://www.verizon.com/business/contact/request-consultation/) Get updates [Sign up for insights](https://www.verizon.com/business/opt-in) Already have an account?   [Log in](https://mblogin.verizonwireless.com/account/business/signin)[Explore support](https://www.verizon.com/business/support/) ## Join the conversation. 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