Ahead of the curve, Strategies for Success: Getting a speaker

3 min read · 7 years ago


If you’re planning a corporate meeting or special event for your
company, your choice of professional keynote speaker to kick off the itinerary
can be every bit as important as the venue, theme and timing for the occasion.
While not every conference may call for the services of these individuals, who
typically take the form of subject matter experts, thought leaders or
bestselling authors, many promise to enhance team-building exercises, training
programs and executive summits.

Typically, motivational speaking presenters are utilized by
executives or meeting planners look to set a specific tone for a program,
galvanize heightened interest in occasions, or inspire teams by sharing
authoritative insight and/or outside perspective. So what should you know if
you want to hire a keynote speaker? Let’s start by considering the basics.

Types of Professional Speakers

A professional speaker gets paid to provide keynotes, workshops,
seminars or breakout sessions at international meetings and events. Options are
available on virtually every topic including leadership, management, marketing,
sales, customer service, teamwork, education, diversity and more.

Keynote speakers, who range in presentation style from informative
to arresting and even outrageous, may also bring traditional performance skills
to the stage, such as a flair for comedy, drama or eye-catching stunts. All aim
to provide inspirational, motivational or attention-getting programs that
challenge individuals and companies to raise the bar personally and
professionally, overcome challenges, and see the world from fresh viewpoints.

While standardized presentations are available, professional speakers
are most effective when they provide customized speeches tailored to your
business, helping put attendees in the right frame of mind and providing
viewers with immediately actionable advice. When looking for a keynote speaker,
start by considering the role the speaker will play for your conference
program, as many types of key note speakers are available, including:

  • Motivational Speakers
  • Inspirational Speakers
  • Corporate Speakers
  • Thought Leaders and Authors
  • Educational Speakers
  • Training and Development Pros
  • Futurists and Trend Experts

Ask yourself: Which is appropriate for the audience and program in
question? Next, think about the results you’d like to achieve, and why you want
to hire a keynote speaker, with common reasons including to:

  • Educate
  • Motivate
  • Inspire
  • Drive Change and Growth
  • Promote Awareness
  • Fuel Personal or Professional Development
  • Inform or Entertain

    Keynote Speaker’s Role at Meetings and Events

    A keynote speaker serves many roles at an event, as determined by
    the client’s specific needs, but several common functions they might provide

    • Setting the tone for new programs,
      initiatives or business ventures, and providing a message that reinforces the
      cornerstone theme for the event.
    • Engaging, exciting and motivating
      attendees, helping raise interest and awareness for issues, events, and topics
      of growing interest.
    • Inspiring individuals, teams and
      entire organizations to heightened levels of performance or growth and
      development, and encouraging them to venture beyond perceived limitations.
    • Providing training workshops and
      seminars that impart new skills, talents and insights to the organization, and
      provide for positive learning transfer.
    • Offering expert insight into evolving
      global trends, business markets and issues that impact both individuals and
      corporate enterprises, and giving audiences an advance look at what tomorrow
      might bring.

    Tips for Planning Conferences and

    Ready to plan your special event? In addition to determining the
    right kind of keynote speaker to kick-off your event, who can either be engaged
    directly or through a speaking bureau (i.e. agent or broker), it pays to
    consider a few practical tips.

    Start by establishing a date, time, budget, location and venue for
    the meeting, and contemplating which professional speakers can service both the
    industry and area. Also take into account the type of presentation you’d like
    to offer audiences, and in what form (master class, after-dinner presentation,
    seminar, inspirational morning kick-off, workshop, etc.) the message is best

    Note that speakers differ in their specialties as well:
    Motivational speakers often promote growth and positive action; inspirational
    speakers fuel change and encourage peak performance; and keynote speakers
    inform, excite and drive greatness on the personal, professional and
    organization levels. All play useful roles in ensuring a successful event.

    Other Points to Consider When Hiring a
    Keynote Speaker

    You’ll want to keep in mind the following when planning your next
    convention, tradeshow or meeting as well:

    • Clearly establish the purpose, topic and vision for the event up-front
    • Consider audience makeup and demographics, and the type of speaker most likely to resonate with them
    • Ask professional colleagues and connections for key note speaking references and recommendations
    • Think about which types of speakers have been successful in the past with similar audiences
    • Make sure you align keynote speakers and topics with key decision makers’ vision for the program

    Award-winning professional
    Scott Steinberg is a bestselling expert on leadership and
    innovation, and the author of
    Make Change Work
    for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed
    Despite Uncertainty
    . Among today’s leading providers of keynote speeches, workshops
    and seminars for Fortune 500 firms
    his website is www.AKeynoteSpeaker.com.

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