When I first started running my own business, I figured that I would do everything on my own. After all, I’m a home business owner doubling as a solopreneur. However, as my business expanded, I realized that I was spending so much time on tedious administrative tasks that I didn’t have time to focus on the most important aspects of my business.
If your home business is growing, and you find yourself wondering why you never have time to focus on the big picture, it might be because you are getting swallowed up by the mundane. Here are 4 home business and small business tasks you should be outsourcing to someone else.
1. Content Creation
As a freelance writer, I create my own content. But there are plenty of small business owners who don’t have the time or desire to create content. However, today more than ever, good content is a necessity for business owners. Rather than creating your own content, consider outsourcing your content creation. A content creation site like Vorongo.com can provide you with the content you need to boost your business. This site offers a number of different types of content in one place, so you just need to outsource once for your content creation needs.
Hiring a specialist to create your content can leave you free to focus on what you do best. If you excel at product development, sales, developing partnerships, or some other aspect of your business, you don’t want to spend your time worrying over website content, product descriptions, press releases, and other items. Hire someone else to write your business content, and you’ll be surprised at how much more you can get done.
2. Social Media Promotion
My Achilles heel for my home business was social media promotion. I spent a great deal of time scheduling tweets, answering messages, and posting on Facebook. Soon, I realized that I spent much of my peak productive time on social media.
Today, it’s important to have a social media presence. However, building that community and promoting your business using social media can be a time-consuming task. Outsourcing social media promotion can be a good way to maintain your sanity while you build your business for the future.
When outsourcing social media promotion, make sure that you go through the vetting process. This is important because you are trusting someone else to represent you on social media. Work with a person or a PR firm that understands social media etiquette, and who can help you make the most of your business social interactions.
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3. Payroll and Invoicing
If you’re not an accountant, it can make sense to outsource payroll. Resources like ZenPayroll and FreshBooks can help you more effectively manage your payroll and invoicing. If your home business is still fairly small, these DIY solutions can make sense. However, as your home business expands, and as you hire people (even if you just hire independent contractors to help out), you might need someone else to manage your payroll and invoicing tasks. These are items that can take a lot of time, and if you don’t keep records, you could find yourself in trouble with the IRS.
As your home business grows, and as more of your time is taken up by these tasks, consider hiring someone else to handle the bulk of it. You’ll get a specialist that can make sure things are done right, and you’ll free up a great deal of time.
One of the issues I’m starting to run into as a home business owner is the fact that it’s harder and harder to manage my schedule. You might be surprised at how much time you can save when you outsource some of your scheduling functions. Provide someone else with your basic calendar, and he or she can manage your schedule. There are a number of meeting scheduler apps that can help you manage, but hiring someone to run your schedule can be helpful.
Plus, hiring someone to schedule you isn’t just about the people that come to you. The right person can help you land interviews on podcasts and TV shows, or help you connect with journalists. Taking the time to find people to talk to you can be time-consuming, and take your focus away from your business. With a basic knowledge of your schedule and your business, a good scheduler can help you get your name out there and book appearances and interviews without the need for you to spend all that time yourself.
While you might not have the choice to outsource when you first start your business, as the money starts coming in, it’s a good idea to outsource. Identify your weaknesses, and think about the tedious tasks that consume most of your time and distract you from your main purpose as a business owner. Those are the tasks you should outsource. In the long run, as you are able to work even more on the items of most import to your business, you will see outsourcing as an investment that pays off.
About Miranda Marquit
Miranda is a financial journalist. Her work has appeared in a number of publications, online and off, and been mentioned by the Wall Street Journal, USA Today, NPR, and Consumerist. Miranda is a contributor to U.S. News & World Report, and writes at the blog Planting Money Seeds. She is also a panelist for the Money Mastermind Show, a LIVE web show that airs every Wednesday at 10 p.m. Eastern.