Surveys Watch and Wait for the Small Business Vote

2 min read · 6 years ago


A majority of small business owners who plan to vote in the Republican primaries and caucuses will vote for Donald Trump, despite his second place finish in Iowa yesterday. Only 16 percent of Republican small business owners intend to support Ted Cruz. That’s according to data gathered by the online small business community Manta, which regularly surveys its members, 60 percent of whom say they will vote in the primaries.

Of small business owners who will vote in the Democratic primaries, 56 percent say they intend to vote for Hillary Clinton; 40 percent say they will side with Bernie Sanders, Manta found.

But those results contradict another informal survey conducted by Inc. last week, which found that 41 percent of the publication’s Facebook followers consider Sanders the “best presidential candidate for entrepreneurs and entrepreneurship.” In that survey, Inc. reported, “Trump placed second with 27 percent of the vote, while Clinton came in third, with just 13 percent of the vote.”

Manta’s survey respondents were also asked to rank the top issues to small business this election: The economy is most important to 49 percent, taxes are the number one concern of 18 percent, and healthcare is the top issue to 10 percent.

Data from another survey, released this week by online direct small business lender Dealstruck, found even greater concern among small business owners about all three issues.

Regardless of political affiliations, 57 percent of the 410 small business owners surveyed by Dealstruck in December claimed they fear that the economy will tighten again in the near future. By generation, Baby Boomers were most concerned (63 percent fear an economic downturn), but more than half of Millennials and Generation X respondents feel the same.

More than half (56 percent) of Dealstruck survey respondents called taxes the most pressing issue in 2016, and 46 percent said healthcare is their top concern. And while the economy is a worry for most, only a small minority of self-professed liberal and conservative business owners consider the $7.25 minimum wage to be too high.