The simple way to Build a Successful Business: Listen to Others

3 min read · 7 years ago


Entrepreneurs, leaders and managers who are close to perfecting
the art of listening are likely to do better than those who lack basic
listening skills. Listening is a far-reaching skill that will, at the very
least, help you do one of two things:

  • Build a team and work environment founded on creativity and respect
  • Create and offer a product or service that prospective customers genuinely want to purchase

    Looking at It Both Ways

    A company is likely going to benefit if everyone feels like they
    are included and a part of something. This will start a positive chain
    reaction. When people feel listened to, relationships are strengthened and team
    dynamics improve drastically. Creativity starts flowing as people begin to feel
    more confident in themselves.

    When creativity starts to flow, it’s easier to create and offer
    a product or service that prospective customers genuinely want to purchase.
    This all stems from the moment that team members feel comfortable putting
    forward their ideas and responses, knowing that they will
    be acknowledged and considered. The feeling leads to more innovative
    thinking which can help push a company towards coming up with the best way to
    package a product or service for their target audience.

    Learning to Listen The Right Way

    It may not exactly be surprising to hear that listening is a
    skill. But it’s definitely worth examining carefully. The only way to become a
    better listener is to practice doing it. As entrepreneurs, many of us tend to
    not listen as effectively as we could. Sometimes your ears are wide open and
    you’re fully focusing on what someone has to say, and other times people assume
    they already know what they are about to hear and tune out, getting it wrong
    right from the beginning. There are also times when people listen and react
    defensively immediately, a move which is the most detrimental by far –
    especially when you’re trying to run a business successfully.

    Fortunately, there are a few ways to minimize these issues:

    • Change your mindset: Despite what someone says to you, you should be ready to take responsibility as opposed to allocating blame. You need to motivate yourself to fully understand the issue at hand.
    • Try listening without judging: The people in the conversation’s views may be veering in a direction completely opposite to your own. But
          this should inform you that the other person’s perception has its own validity. Through constructive criticism, entrepreneurs and leaders can identify areas of weakness in themselves and others, which can be improved upon.
    • Take some time to comprehend what was said: After the person is done speaking, take some time to summarize what was said and ask the speaker to clarify whether your understanding matches their point of view. This should help you sum up everything you’ve heard and fully process the information.

    It may seem simple enough, but many leaders don’t listen
    carefully. They follow bad practices like constantly thinking about
    the next response or argument, mentally disagreeing with the speaker before
    they even finish, making evaluations and judgments, and allowing their minds to

    But if you’re looking to build a successful business,
    understanding the basic concept of listening to others should be step one on your
    to-do list.

    Stanley Meytin is the founder and Creative Director at True Film Production, a New York City-based
    video production company that creates videos for businesses and brands all over
    the world. Known for his creative visual storytelling, brand building and
    digital marketing expertise, Meytin has helped many businesses establish their
    company image and transform into iconic brands.

    Entrepreneur Council (YEC)
    an invite-only organization comprised of the world’s most promising young
    entrepreneurs. In partnership with Citi, YEC recently launched
    StartupCollective, a free virtual mentorship program.