Much as business owners hate reviews and review sites (we are talking everything from Yelp through to reviews on products on Amazon or consumer sites to even the Better Business Bureau), the reality is that reviews and review sites matter. Bad reviews can really hurt a business and good reviews can really help. In this Business Rockstars Minute with Ken Rutkowski he talks about how to get the best out of the sites and your relationship with your customers. Take a look.
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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.