What you’ll be doing...

The Business Intelligence Manager will be a member of Verizon’s Value Based Marketing Team, which is accountable for New Customer Acquisition, X-Sell, Up-Sell, Loyalty, Retention & Winback Strategies. In this role the BI Manager will be responsible for proactively identifying actionable insights and problem solving analysis associated to market, segment, audience and program performance - while designing, executing, and evolving target marketing strategies.

Design targeting and segmentation strategies across the Verizon Mobile and Home Consumer Base enables the business to deliver messages which are prioritized, personalized, and simultaneously beneficial to the Customer and Verizon. You will execute these strategies by leading peers from other functional work groups including (but not limited to): all CRM workgroups, Marketing Communications, Finance, Legal, IT, Market Leadership, and Product Marketing. These strategies will evolve to keep up with ever changing business and customer needs as well as improving effectiveness and efficiency. In addition, the team will look to you to proactively drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.

Key Responsibilities Include:

  • Identify strengths, weaknesses, opportunities, and threats across Verizon Mobile & Home through analysis of: market conditions and trends, existing KPI reports, executive leadership guidance, and ad hoc data warehouse research.
  • Build strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes which qualify customers for these strategies.
  • Design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies.
  • Make these qualified targets available and understandable to downstream marketing communications teams. Ensure use of this data aligns with its intended goals.
  • Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness. Design various metrics to measure intended benefits, unintentional benefits or losses, and overall value to the business.
  • Make analytic findings available through the development of presentations, Tableau dashboards, and excel reports. Build, automate, and monitor these reports.
  • Analyze strategy performance by distilling massively complex data into concise and actionable recommendations.
  • Present recommendations for strategy improvements and provide strong justifying evidence to defend these recommendations. Gain alignment across work groups and implement these changes.

What we’re looking for...

You have the ability to work, problem solve, and lead independently. You have an interest in solving problems never before faced with no prior examples to reference for guidance. You are able to manage multiple projects simultaneously.

You'll need to have:

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.

Even better if you have:

  • Bachelor's degree in Mathematics, Computer Science, Engineering, Information Systems, Finance, Marketing, or Management.
  • Master's degree.
  • Experience in the wireless industry.
  • Experience in a technical position.
  • Experience with SQL and Teradata SQL.
  • Experience in Tableau development or similar visualization tools.
  • Experience in Teradata TRM/CIM or similar campaign design tool.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.