What you’ll be doing...

As Member Communications Manager, you will work with Member Communications Lead to deliver world-class communications—notifications, nudges, engagement—to a large and growing base of customers and prospects for the Visible brand; you’ll leverage email, SMS and push notification. The ideal candidate moves adeptly between ownership of strategic projects and operation of the nuts-and-bolts of our martech stack (campaign buildout, tracking, documentation, etc.). You will own the customer experience as it bears on outbound touches—from customer onboarding and ongoing engagement to Net Promoter Score and cross-team deep dives into quantitative member experience measurement. Though we leverage email, SMS, and app-push, this is much more than an email-marketing job or a batch-and-blast operation; we seek a candidate who has managed full customer lifecycles (ideally in a subscription business) and triggered-message infrastructure.

Responsibilities:

  • Execute swiftly and accurately: build assets, including SQL queries, HTML emails, AMPscript, Marketing Cloud orchestrations (journeys, automations, file transfers) and SurveyMonkey surveys.
  • Partner with other teams to stay abreast of an ever-changing end-to-end user flow; suggest and execute changes & optimizations to the triggered messaging stream.
  • Serve other teams to deliver customer messaging they need – especially Product, Product Marketing, Events, Brand, Care.
  • Fight churn; imagine, build and measure new campaigns and user flows.
  • Influence product managers, engineers and other resources to get your projects/functionality prioritized and built.
  • Present performance and insights both electronically and IRL to a large, diverse and demanding internal audience.
  • Master our marketing technology stack, especially Salesforce Marketing Cloud, Swrve and BigQuery; continuously evaluate new, emerging technologies to keep us state-of-the-art.
  • Leave a paper trail –document with rigor all campaigns, processes, system/database behaviors.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Four or more years of relevant work experience.
  • Three or more years writing SQL to build targeted audience lists.
  • Two or more years building campaigns for mobile marketing – push notifications and text messaging.
  • Two or more years reporting & analysis, including demonstrated examples of using SQL and Excel/pivot tables to glean insights from data.
  • Four or more years executing marketing automation campaigns in Salesforce Marketing Cloud.
  • Journey Builder experience.
  • Experience with relational databases and SQL queries; derive spot-on lists of recipients for CRM campaigns.
  • Knowledge of email-delivery infrastructure and how to measure and optimize sender score & inbox placement.
  • Experience using Trello, Confluence and Jira.

Even better if you have:

  • A Degree.
  • Rich experience in marketing automation and lifecycle/trigger buildouts.
  • Experience with relational databases and SQL queries; derive spot-on lists of recipients for CRM campaigns.
  • Knowledge of email-delivery infrastructure and how to measure and optimize sender score & inbox placement.
  • Command of English-language grammar, spelling and style –and ability to manifest brand voice in writing.
  • Experience writing copy an advantage.
  • Experience using Return Path an advantage.
  • Experience using Connector between Salesforce Service Cloud and Salesforce Marketing Cloud an advantage.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.