Account Director – B2B
- New York, NY, United States
- Full-Time Marketing
- Job # 554894
- Date posted - 2021-02-15
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
The Account Director will run the business within 140 Agency for the B2B portfolio. You will work closely with B2B brand managers and directors to understand the needs of the business and develop marketing and communications plans accordingly. You will lead a team of account managers to develop thoughtful marketing strategies, communications plans and creative. You will work closely with a team of strategists and the creative department in the development of ideas. You will oversee projects from onset through execution and reporting. You will manage internal clients, working side-by-side with them in understanding current business needs, anticipating future needs and developing strategies to meet those needs. You will work with creatives to shape ideas to execute on those strategies, and develop work that meets creative excellence expectations. Finally, you will ensure project management follow-through and accurate delivery.
- Serve as initial point of contact for all aligned client projects and recommends, and advise clients on options and capabilities utilizing marketing best practices and channel knowledge.
- Maintain the “big picture” for projects and client requirements, ensuring that related deliverables are treated appropriately.
- Evaluate creative briefs for completeness and actionable content that will enable the creative team to create on-target deliverables for the client in the appropriate platforms.
- Provide strategic counsel and develop a “trusted advisor” relationship with aligned clients.
- Partner with clients to enhance creative brief quality and identify key messages.
- Assist in strategic development, prepare cost/time estimates, monitor “big picture” progress, and track major milestones and actual costs against estimates.
- Partner with client to develop an Account Plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs across a calendar year, enabling Creative Services to staff, prioritize and plan to meet those needs; review and update Account Plan at set intervals across the year.
- Serve as the voice within the agency for the client and facilitate client interaction with the designers and writers as appropriate. Ensure that the creative team understands client requirements and perspective and that the final output aligns as appropriate.
- Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent imagery/messaging is conveyed across the client’s products.
- Attend sales, strategy, status, project kickoff and other client meetings. Help clients understand the importance of the brand and marketing objectives.
- Set expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectations.
- Involve direct supervisor as appropriate and alert them to potential challenges and opportunities for the creative team.
- Work with manager and extended team to develop departmental standard operating procedures, workflows and enhanced infrastructure.
What we’re looking for...
You’ll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Experience in account management in either an external or internal agency.
Even better if you have:
- Bachelor’s degree in marketing, communications, advertising or business.
- Eight or more years of professional-level experience; at least two of which are in an account management role in either an external or internal agency.
- Experience in managing a brand’s portfolios and pitching for new business.
- Experience in broadcast communications.
- Client management experience within an advertising agency.
- Experience within the digital channel.
- Capability to write briefs, work closely with all disciplines within the agency and clients and collaborate.
- Knowledge of traditional and emerging channels.
- Experience working on a B2B account and knowledge of marketing best practices in the B2B field.
- Proven ability to gain deep knowledge in specific channels or vertical markets as required by specific client’s business unit and larger organization’s industry.
- Ability to partner with clients to write thorough and actionable creative briefs.
- Capability to state opinion clearly and effectively update clients on project status.
- Ability to review the briefs ensuring Creative Services team fully understand the objectives.
- Ability to leverage research and data to support client business solution strategies.
- Capability to be pragmatic with creative business strategies, always keeping eye on the objectives of the assignment.
- Capability to listen well and incorporate others’ viewpoints into project management process.
- Capability to be strong at crisis management, resourceful and solution-oriented.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.
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