Media Strategy Manager Mobility

When you join Verizon

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunities to learn and grow in every role. Together we’ll go far.

What you’ll be doing...

At Verizon, we don’t just wait for the future, we build it. That statement is never truer than within our Media + Engagement team. As part of the Media Platforms team, we are shaping the future of how Verizon Consumer Group uses media and connections to fuel company growth. We are seeking a media expert & leader to join our passionate team and lead media strategy for Mobility initiatives. As a Media Strategy Manager (Equivalent to an agency Director/VP) you will partner with the Consumer Business Unit and the rest of the Central Marketing Organization to drive awareness, demand, engagement and ultimately loyal consumption of our products and services.

As a member of this fast-paced and energetic team, you will be responsible for shaping the media strategy and driving the execution of key consumer initiatives. This role requires the ability to synergize efforts across paid-owned-earned for maximum impact. We’re ultimately looking for a smart marketer with strong paid media expertise. Reporting to the lead of Mobility Media, you will partner with a broad & cross-functional set of talented stakeholders to:

• Own strategy, planning and tactical execution for Mobility media efforts each quarter and/or promotional period
• Partner with business and promo leads to define the strategic role of media for business objectives
• Drive execution of large scale media initiatives, with an eye for performance & optimization
• Act as the cross-team leader, integrating all aspects of media to define and execute Mobility campaigns (Creative, Social, Media Analytics, Sponsorship, Experiential, etc.)
• Collaborate with Integrated Marketing, Marketing Activation, and Creative to jointly deliver all key initiatives
• Lead media agency relationship and collaborate with internal programmatic Center of Excellence, providing clear briefing and direction
• Manage cross-team delivery of campaign reporting, insights and optimization
• Identify and implement innovation and thought leadership within campaigns and across the Media Team
• Execute best-in-class budget management including reconciliation and invoice approval
• Establish and refine processes for executional excellence

What we’re looking for...

You’re a motivated self-starter. Never satisfied with the status quo, you’re always trying to beat a personal best. You thrive in a fast-paced environment where new challenges come up every day. You are flexible, dependable and work well in varying environments. You are open to collaborating with multiple teams and unafraid of sharing new ideas that may be the next big breakthrough. You have a thirst for knowledge and unparalleled curiosity. Learning quickly is personally rewarding and inspires you to take smart risks.

You’ll need to have:

• Bachelor's degree or four or more years of work experience
• Six or more years of relevant work experience
• Knowledge of Excel and Powerpoint, along with presentation skills
• Media Agency or Client experience with awareness, consideration and/or direct response capacity.

Even better if you have one or more of the following:

• Six years of consumer marketing or media experience, with a focus on strategy
• Experience in developing data driven media strategies and strong digital media acumen (knowledge of programmatic, geo and hyper-targeting, retargeting)
• Experience in both national and local media
• Experience collaborating with creative teams for joint, idea-led media plans
• Experience in channel agnostic mindset withdeveloping local campaigns, special emphasis on digital acquisition and/or demand generation
• Ability to understand business strategies and translate the desired business outcomes to media actions
• Resilience in a fast-paced and performance-oriented environment abilities.
• Ability to manage through ambiguity and balance multiple dynamic priorities
• Driving results and innovating along the way abilities
• Influential storytelling skills.
• Written and verbal skills
• Communication to effectively project manage across many stakeholders skills
• Analytical rigor abilities

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.