Edison Interactive

Edison Interactive creates transformative user experiences across any device and any screen.

Edison’s Launchpad CMS is a dynamic and flexible platform that allows an organization to create, deploy, analyze and manage any on-screen experience. The solution provides the necessary tools to build a mobile or tablet user interface with a customized look and feel for their customers, employees or partners. The user interface can be tailored for a specific use case and has the capability to drive the end user experience. In addition, Launchpad's native capabilities on the mobile device management layer allows for further native app or feature access or denial of service. With features that allow for full customization, user analytics and monetization, the Launchpad CMS opens up a world of possibilities for organizations looking to create unique experiences for their employees or customers.

 

https://www.edisoninteractive.com/

Contact Partner

Benefits

Digital Transformation

  • Industry leaders are using technology to drive their digital transformation, and the need to build and deploy highly customizable screen experiences has taken a leap forward in the advancement of consumer and business behavior.  

Personalization

  • Personalized experiences on mobile and tablet devices are driving innovation for industries such as Healthcare, Hospitality, Media and Mobility to name a few. The customizable consumer experience is allowing these industry leaders to build unique workflow and monetization opportunities in an otherwise untapped market.

Features and Key Components

Device Agnostic

  • Any piece of glass
  • Mobile devices and tablets

Optimization Tools

  • Robust real time analytics
  • Machine learning
  • Custom Reporting

Monetization Tools

  • Generate revenue by enabling adtech
  • Utilize marketing tools to drive sales
  • Content revenue share options

5G Ready

  • Ultrafast speed.
  • Improve accessibility
  • Better security

Flexible Configuration

  • Multiple templated and customizable screen configurations.
  • Coordinated UX workflow with branding

Smart Solutions

  • Over-the-air (OTA) software updates
  • Built for digital transformation
  • Remote management

Screen Level Analytics and User Behavior

  • System network health
  • QR scans
  • Trackable user interactions

Robust Content Partners

  • Video Streaming Apps
  • Audio Streaming Apps
  • Pay Per View
  • Live TV options available through DIsh TV and Pluto TV

FAQ

No, the Launchpad CMS can deliver user experiences across mobile, tablets,TV, and connected vehicle environments.

The flexibility of our templates and technology allow a fully customizable user experience regardless of your industry.

No, the experience can be used for both your external customers or for a fully customizable employee experience.

This is entirely up to you as a customer. Edison has extensive knowledge and experience in the ad tech industry and will help set up your experience with the relevant ad tech, should you choose to monetize your experience. We offer a fully managed service option for those who don’t want to touch the advertising space, but want to monetize their screens.

The launchpad CMS is fully flexible and customizable on the back end user interface. You can simply upload and change content as you would in any CMS or platform with ease. If you are looking for extended content experiences, we have pre-built integrations with some of the largest content providers across music, TV, movies, PPV and digital entertainment.

Existing/featured deployments

Shark Experience by Verizon

By leveraging Verizon’s world-class connectivity, more than 50,000 golf cars across the nation are equipped with high-definition touchscreen displays that are revolutionizing the game of golf.

Edison TV

Hospitality giants such as Choice Hotels and Caesars Entertainment are enhancing the in-room experiences they offer to their guests. By implementing Edison TV powered by the Launchpad CMS, they're delivering innovative and interactive in-room entertainment options. These not only elevate the way content is presented and distributed on in-room TVs, but also serve as a digital concierge, offering additional services and amenities.hotel the opportunity to monetize a once dormant screen.

Healthcare

One of the world's largest healthcare providers is using Launchpad to create a network of mobile devices that provide rural healthcare access on a mobile device that is locked down and secure. The compliant solution extends the reach of the healthcare providers customer base and care radius far beyond traditional hospital access.

Avis Travel Assistant

Powering travelers across North America. The Avis Travel Assistant is an enhanced, stress free travel experience offered at over 250 airport locations. Leveraging the Launchpad technology and implemented on Samsung devices, Avis is elevating the car rental experience for their customers.

Verizon components

  • 5G Edge
  • Verizon Streaming Box
About 5G Edge FAQs Verizon.com Legal Privacy Policy California Privacy Notice Your Privacy Choices
 

© 2025 Verizon. All Rights Reserved.