Scan and Go: A Practical Alternative to Autonomous Checkout Business
We've got some great deals going on right now exclusively for our online customers... chat now to hear more! Scan and go: A practical alternative to autonomous checkout,Author: Gary Hilson,Among the changes to the retail experience caused by the pandemic, scan and go technology appears to be among the more permanent. A 2022 survey of U.S. shoppers found 76% of scan and go users started , while 79% plan to continue using it once the pandemic ends. Scan and go is part of the broader automated shopping and contactless payment market with other solutions such as self-checkout and autonomous checkout. The global is estimated to grow at a compound annual growth rate of 20.3% from $1.71 trillion in 2021 to $6.25 trillion in 2028, according to Research and Markets. Among these options, scan and go presents retailers with an opportunity to grow their bottom lines and enhance the customer experience without greatly increasing their costs. How does scan and go work?,Scan and go removes the requirement for customers to wait in line to pay for their purchases. Early deployments required customers to use a purpose-built scanner the retailer provided, but the latest technology leverages personal smartphones. To use a scan and go app, a customer must download the store's app and link their payment card. The customer can then shop as usual, but before placing an item in their cart, they scan the item's barcode. The items are then added to the virtual cart in the app as they're scanned. When the user is done shopping, they pay for all the scanned items with the linked card and can walk out of the store without needing to wait in a checkout line. Combatting theft,Unfortunately, retailers are likely familiar with needing to implement loss prevention measures as part of a scan and go implementation—a National Retail Federation survey found the to be 1.6% and the average loss per shoplifting incident to be $461.86. One survey found over 85% of retail companies using self-checkout systems reported their or significantly higher than without those systems, with some even saying discrepancies fell. Retailers can take a number of measures to combat theft. They likely already use methods such as employee training and video surveillance, but specific measures for scan and go include:,The benefits of scan and go,In addition to expediting the checkout process, scan and go provides an enhanced shopping experience because it can seamlessly integrate coupons, special offers and digital loyalty programs. They can easily redeem points from those programs and have flexibility with their payment scheme—they can purchase a single basket of items using a combination of payment cards, offers and loyalty points. Their payment card might even be a retailer-branded one, which could facilitate a reduction in transaction fees for the retailer. Automated shopping is part of a larger transformation in retail as it looks to , and even artificial intelligence and augmented reality (AR). A retailer's scan and go app could connect with digital signage that uses rich graphics and personalized messages and promotions. More can be delivered to the scan and go app, if customers have opted-in to receive such information. For example, using in-store beacon technology, the app can notify a customer when they're near items in the store that may interest them based on their past purchases. Every interaction is an opportunity for the retailer to gather insight into customers' purchasing data and shopping trends, which can facilitate real-time upselling and cross-selling to maximize sales. Scan and go benefits,For those considering between scan and go and autonomous checkout, some of the benefits of scan and go include:,Automated shopping success stories,Many large retailers have implemented scan and go technology—companies such as Walmart and Apple were early adopters of automated shopping. Walmart sibling Sam's Club now lets customers in select locations use their federal supplemental nutrition benefits to , making it the first major retailer to support digital electronic benefits transfer payment for in-store transactions. Recent increased highlights when scan and go works best:,Learn more about how transformative technologies, like scan and go, allow retailers of all sizes and markets to implement automated shopping to of their operations. If you'd like to receive new articles, solutions briefs, whitepapers and more—just let us know. . * Indicates a required field. We will follow up from your contact request using the information provided. 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