How to Integrate AI Into Your Customer Retention Strategies Business
We've got some great deals going on right now exclusively for our online customers... chat now to hear more! How to integrate AI into your customer retention strategies,Author: Nick Reese,As your company looks to digitally transform its operations, one potential trap is to focus all of your attention on sales and marketing. The attraction seems obvious—why not use the latest technology to attract new customers? The answer is you should—just don't forget about your current ones. This is where customer retention strategies come in. By harnessing the power of artificial intelligence (AI) and machine learning, you can significantly improve the customer experience so that you can take the steps required to keep more customers happy for longer. This is important because it can be much more cost-effective to grow your business by focusing on increasing revenue from your existing customers. What is customer retention?,Customer retention strategies are designed to reduce the number of lost customers, with a goal of keeping as many customers as you can for as long as possible before they churn. Here's why your customer retention rate should be one of your most important key performance indicators:,You can improve your customer retention rate in many ways. For example, a generous loyalty program, marketing programs geared toward existing customers, an impactful brand, responsive customer support and a positive customer experience all have a role to play in keeping customers around longer. The role of AI in improving your customer retention rate,Each customer activity across your organization—sales, marketing, billing and support—creates data that can be used to determine more effective customer retention strategies. This is where AI comes in. AI can help as they engage with your website, brick and mortar locations, customer support staff, mobile apps, social media accounts and more. It can identify shopping patterns through purchase history, along with customer intent from the words they use in chats and emails to your customer support. In doing so, AI can leverage advanced analytics to uncover customers at risk of churn due to their lack of engagement with your marketing, a drop-off in product purchasing, disengagement with your subscription services or any number of other indicators. AI can then help you identify cohorts of customers that tend to defect, helping you know exactly who you need to target using customer retention strategies. It can also help you classify and prioritize customer support by helping you identify customers who are likely to defect due to a service issue, giving you the opportunity to elevate their call to higher-trained staff. Examples of AI-powered customer retention strategies,To effectively use AI to improve your customer retention rate, you need two key pieces of information. The first is data: Your AI model will need historical data to best identify the differences between customers that churn and those that don't. It can then create a likelihood score that indicates if a customer will churn. Next, you have to use those scores to identify which specific customers are likely to churn and why. This allows you to proactively reach out to customers with an action (perhaps one that the AI indicates) that will reduce churn. Better yet, automation can often execute the action itself, allowing you to reduce churn at scale. Here are a few ways AI can be used to power your customer retention strategies:,Where to start with AI,AI isn't the future; it's the here and now. However, implementing AI isn't quite as easy as adding a new app or software. Here are some tips on how to start integrating AI into your customer retention strategies:,AI can help you keep customers happy and coming back for more—all at the level of speed, scale and intelligence that's required to meet the needs of today's business. Learn more about how Verizon can . If you'd like to receive new articles, solutions briefs, whitepapers and more—just let us know. . * Indicates a required field. We will follow up from your contact request using the information provided. Choose your country to view contact details. Manage your account or get tools and information. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. 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