With more and more people opting to buy online, brick-and-mortar stores are focusing on the shopper experience, banking on the notion that consumers will visit stores if they’re offered unique, entertaining and memorable experiences. They are also doubling down on their efforts to engage those customers online. That’s where new technology in the retail industry is key. The epicenter of digital retail tech convergence for the industry is to coordinate engagement efforts across customer channels and integrate connectivity in ways that deliver a seamless user experience.
But the best retail technology doesn’t work without a coherent digital strategy. New technology in the retail industry needs to start with the right framework for innovation and that is designed to deliver the right outcomes.
Success depends on more than just deploying retail technology. It requires positioning retail tech to measurably increase customer engagement, brand loyalty and brand referral. Find out how Verizon can help you deliver personalized and digitally enabled products and services that cater to today’s tech savvy, mobile consumer.